Entries by Sarah Woodhouse

The essentials of brand storytelling

People don’t just buy products, they buy stories. Statistics suggest that 55% of people are more likely to buy a product if they love the story behind a brand. But what makes a compelling brand story? And why do brand stories matter in the first place? What is a brand story? Your brand’s story essentially […]

How to use strategic public relations to drive growth

PR is one of the most powerful tools in business. As consumers become more interested in building authentic relationships with brands, public relations have become critical to convey key messages, the brand’s stories and much more. Positive media attention can build trust, improve credibility, drive growth and cement a company’s future. PR efforts, however, can […]

Power up your sales activation with PR

PR can create a solid environment to nudge prospective customers into purchasing. By helping your company connect with customers, PR can nurture your prospects, build trust and increase sales. PR can be 90% more effective than advertising. However, the most successful customer activation strategies involve a combination of marketing, PR and sales efforts. Here’s how […]

12 ways to create a successful personal brand

Prominent figures such as Mark Zuckerberg, Elon Musk and the Kardashians are great examples of successful personal branding. They are as well known as leading brands like Apple and Coca Cola, and their followers can have high levels of adoration for them. Whether you love them or hate them, their notoriety is unquestionable. People like […]