Entries by Sarah Woodhouse

Tried and Tested Tactics to Attract Leads with Content

Are you making the most of b2b lead generation for your business? Digital marketing works great for consumers, but content marketing will attract more b2b buyers. In fact, 92%  of b2b and b2c marketers think of the content they produce as their most valuable asset. Although, fewer than half have a documented strategy for managing […]

Defining Your B2B Brand: How To Plan For Success On Social Media

B2B brands often struggle on social media, with a fine line to walk between keeping things interesting and maintaining a professional voice. Our experience of B2B marketing has shown how important it is to plan ahead, understand your audience, and be ready to set your brand apart from others. Before you start posting, make sure […]

AMBITIOUS reaches for the sky with Telefónica Cloud Services content brief

Here at AMBITIOUS, we’re on cloud nine after being appointed by Telefónica TECH Cloud Services to support an extensive programme of copywriting, editorial content and storytelling across key global markets. Telefónica is one of the largest integrated telecommunications companies in the world and owns and operates a global IP network in more than 40 markets. […]

Trade PR: how to plan your campaign

If you’re planning a trade PR campaign, it’s likely that you’ll be considering a wide and varied audience that includes apprentices, odd-jobbers, skilled tradespeople who work for themselves as well as business owners who run teams of tradespeople. Trade PR campaign “Due to this mixed demographic, one size doesn’t fit all. We have the most […]