Are you making the most of b2b lead generation for your business? Digital marketing works great for consumers, but content marketing will attract more b2b buyers. In fact, 92% of b2b and b2c marketers think of the content they produce as their most valuable asset. Although, fewer than half have a documented strategy for managing […]
Author Archive for: Sarah Woodhouse
About Sarah Woodhouse
An experienced PR agency owner, Sarah has worked at a senior level in both the UK and internationally for leading agencies including McCann, Edelman and Cohn & Wolfe.
After studying PR at Bournemouth University, Sarah joined the Press Office team at Harrods.
Moving agency side, she stayed in London to join Edelman where she worked across a number of big brands, running strategic and creative campaigns and hardworking press offices for clients including Coca-Cola, Burger King, Microsoft, Unilever, Kimberly-Clark, Pillsbury, Kingfisher. This work included European coordination and UK domestic briefs.
A move out to Hong Kong for seven years saw Sarah join leading Asia Pacific PR agency impactasia of which she become a co-owner.
Her core work focused on helping Western brands (US, UK, Europe, Australasia) with their market entry campaigns into the China and wider Asia market. Also long term work to help brands localise their marketing efforts and build their corporate identity and reputation. Key brands included many in the professional services field included Robert Half recruitment, efinancialcareers, CBRE, Colliers, Julius Baer, Prix Pictet and Deustche Bank . Sarah also has a great deal of experience in hospitality and tourism including supporting brands such as Wyndham Hotel Group, Fairmont Hotels & Resorts with their acquisition and expansion plans across Asia.
Sarah helped grow the business significantly across Hong Kong, Shanghai and Beijing and was involved in the successful sale of the agency to WPP's Cohn & Wolfe brand when she took on the role of Group Managing Director.
At AMBITIOUS Sarah is the dynamo behind the agency’s new business development, working with prospects to develop PR programmes and agree KPIs.
Client wise Sarah has been leading for AMBITIOUS the relationships with Origin Workspace, Bradfords Building Supplies, Dickies Workwear, Marriott International and Newcross Healthcare.
She is also the driving force behind Social Media Week Bristol. An event she made successful during her time in Hong Kong before helping to bring the concept to Bristol.
Client side, Sarah has extensive experience across a broad range of B2B and B2C sectors in particular property, hospitality and the trades.
Skills: PR agency management, senior client consultancy, PR strategy, corporate PR, trade PR, B2B PR, consumer PR, integrated marketing, issues and crisis management and events.
Entries by Sarah Woodhouse
Ever feel like your business is on a treadmill; sending out marketing messages that often have little engagement or impact? You’re not alone. With so many brands fighting for space, it can be hard for your voice to be heard. So, how can your business differentiate itself and stand out in a saturated market? Build […]
September has been a busy old month. We’ve seen events from every sector starting to return and marketing campaigns galore. Our team frequently gets ideas from marketing campaigns they’ve seen; here are a few of their favourites from September: Izzy This September the long-anticipated Met Gala returned to the Upper East Side. You don’t need […]
Develop A Social Media Presence For Your Police Force Police forces need a strong relationship with their community in order to be effective. In days gone by this simply meant ‘bobbies on the beat’, but the increasingly digital world we live in makes police forces’ social media an essential part of their toolkit. Like any […]
Protecting Your Brand’s Reputation Online: Why It Matters, And How To Do It Your brand’s reputation is an incredibly precious thing for any brand. It takes years to build and can be destroyed overnight: just ask Gerald Ratner, who managed to destroy his own business in a few days after talking down the quality of […]
B2B brands often struggle on social media, with a fine line to walk between keeping things interesting and maintaining a professional voice. Our experience of B2B marketing has shown how important it is to plan ahead, understand your audience, and be ready to set your brand apart from others. Before you start posting, make sure […]
In our experience, there’s usually two main reasons why businesses seek professional SEO help. 1) They’ve tried to do SEO themselves and turn to experts for support in frustration of not seeing results. 2) They’re taking the plunge for the first time to grow brand awareness online and stay ahead of competition. In this blog, […]
Here at AMBITIOUS, we’re on cloud nine after being appointed by Telefónica TECH Cloud Services to support an extensive programme of copywriting, editorial content and storytelling across key global markets. Telefónica is one of the largest integrated telecommunications companies in the world and owns and operates a global IP network in more than 40 markets. […]
At AMBITIOUS, it’s no secret that we love a launch project, from hotels to coworking spaces. But right now, it’s hard to imagine a host of new openings happening across the city and indeed the rest of the country. However, AMBITIOUS has been working with a number of businesses that are bucking the trend as […]
If you’re planning a trade PR campaign, it’s likely that you’ll be considering a wide and varied audience that includes apprentices, odd-jobbers, skilled tradespeople who work for themselves as well as business owners who run teams of tradespeople. Trade PR campaign “Due to this mixed demographic, one size doesn’t fit all. We have the most […]
Companies are facing huge pressure to prioritise #ESG and #sustainability. But how should you start? 🤔 Find out in our new ebook, which explores how to harness the opportunities that #ESGcomms can offer, no matter where you are in your ESG journey. 📗 bit.ly/3wgTxpI pic.twitter.com/d5EX9EM3Af
Ever wanted to join an award-winning PR agency? AMBITIOUS is growing, and we’re looking for new talent! 🔍 Check out the roles we're recruiting for 💡 PR Apprentice: bit.ly/3wMLb9l 💡 Digital Marketing Assistant: bit.ly/3LJzxl1 #Job #PR pic.twitter.com/XZHoO8QEJV
Keep an eye out for us at today's Building Brands Conference! Lis and Katy are appearing alongside brand marketing leaders to discuss 'ESG - Tools and tips to help your marketing and communications activities' #ESG #BuildingBrands pic.twitter.com/rNLXH9W1up