Entries by Sarah Woodhouse

Creating effective key messages for your business’s PR and marketing

In the dynamic world of business communications, crafting impactful and compelling key messages is essential to convey your brand’s essence and value proposition. Whether for public relations or marketing efforts, well-defined key messages serve as the foundation for coherent and persuasive communication. They can support your brand’s identity, amplify your product or service’s key benefits […]

Festive thanks from AMBITIOUS

December is a wonderful time reflect on the moments and people who have made our working year special. We’ve been fortunate to work with exceptional clients, colleagues, associates, journalists, and suppliers who have contributed to our success. In the spirit of the holiday season, the AMBITIOUS team have been expressing their gratitude for those who […]

Corporate gifting in the festive season 

The festive season is a time for giving thanks, showing appreciation, and spreading good cheer. For businesses, it’s also an opportunity to build and strengthen relationships with customers, partners, employees and other stakeholders.  It can be easy to default to sending your valued clients, suppliers and vendors generic gift cards, hampers or cases of wine. […]

Enhancing customer experience through supply chain visibility and communications

In the dynamic landscape of modern business models, supply chain visibility is a pivotal factor in elevating customer experience (CX). This is traditionally an area that’s very much the territory of company logistics or operations departments. However, now that many businesses are giving consumers direct visibility of order times and stock levels through mobile apps, […]

PR Briefing 101

When looking to get public relations support, ensuring you’re getting the most out of your agency is essential. This starts right at the very beginning: the PR briefing. Regardless of what you want to achieve, whether it’s media coverage, upscaled marketing activity or increased business leads, how you brief a PR agency is the first, […]

7 ways AMBITIOUS can add value to your business

There has been a significant transformation in PR and communications in recent years, and this is set to continue as technology develops. We’ve seen fads and practices come and go, and we know those that provide actual value for the businesses we work with. Progression is the name of the game when it comes to […]

When the funnel becomes a racetrack: amplifying your reach with closed-loop marketing

Despite the work of marketing and sales teams being so deeply interconnected, very rarely do they collaborate. Often there is conflict. Sales teams believe that marketing teams are out of touch with what really matters to customers. Marketers believe that sales teams aren’t thinking about the bigger picture. Neither really understands what the other does, […]