If you’re planning a trade PR campaign, it’s likely that you’ll be considering a wide audience that includes apprentices, odd-jobbers, skilled tradespeople who work for themselves as well as business owners who run teams of tradespeople. “Due to this mixed demographic, one size doesn’t fit all. We have the most success for clients when we […]
Author Archive for: Sarah Woodhouse
About Sarah Woodhouse
An experienced PR agency owner, Sarah has worked at a senior level in both the UK and internationally for leading agencies including McCann, Edelman and Cohn & Wolfe.
After studying PR at Bournemouth University, Sarah joined the Press Office team at Harrods.
Moving agency side, she stayed in London to join Edelman where she worked across a number of big brands, running strategic and creative campaigns and hardworking press offices for clients including Coca-Cola, Burger King, Microsoft, Unilever, Kimberly-Clark, Pillsbury, Kingfisher. This work included European coordination and UK domestic briefs.
A move out to Hong Kong for seven years saw Sarah join leading Asia Pacific PR agency impactasia of which she become a co-owner.
Her core work focused on helping Western brands (US, UK, Europe, Australasia) with their market entry campaigns into the China and wider Asia market. Also long term work to help brands localise their marketing efforts and build their corporate identity and reputation. Key brands included many in the professional services field included Robert Half recruitment, efinancialcareers, CBRE, Colliers, Julius Baer, Prix Pictet and Deustche Bank . Sarah also has a great deal of experience in hospitality and tourism including supporting brands such as Wyndham Hotel Group, Fairmont Hotels & Resorts with their acquisition and expansion plans across Asia.
Sarah helped grow the business significantly across Hong Kong, Shanghai and Beijing and was involved in the successful sale of the agency to WPP's Cohn & Wolfe brand when she took on the role of Group Managing Director.
At AMBITIOUS Sarah is the dynamo behind the agency’s new business development, working with prospects to develop PR programmes and agree KPIs.
Client wise Sarah has been leading for AMBITIOUS the relationships with Origin Workspace, Bradfords Building Supplies, Dickies Workwear, Marriott International and Newcross Healthcare.
She is also the driving force behind Social Media Week Bristol. An event she made successful during her time in Hong Kong before helping to bring the concept to Bristol.
Client side, Sarah has extensive experience across a broad range of B2B and B2C sectors in particular property, hospitality and the trades.
Skills: PR agency management, senior client consultancy, PR strategy, corporate PR, trade PR, B2B PR, consumer PR, integrated marketing, issues and crisis management and events.
Entries by Sarah Woodhouse
Bradfords Building Supplies is one of few builders’ merchants in the UK to have remained operational throughout COVID-19. In response to the work being carried out by tradespeople across the South West during the pandemic, Bradfords has just launched brand awareness campaign ‘We’ve Got Your Back’. When lockdown was first announced back in March, Bradfords […]
In the coming days, weeks and months there will be many challenges that business and organisations will face and need to manage in the wake of the Coronavirus (COVID-19) situation. As a PR agency we’ve been helping our clients deal with immediate crisis and issues matters that are effecting their businesses right now. This has […]
We’re pleased to announce that global conference Social Media Week has announced its return to Bristol from 10 – 14 June 2019. One of 25 cities worldwide to host a Social Media Week, Bristol is the only city in the UK outside of London to get involved. Team AMBITIOUS is the organising partner, so excited […]
Hiring a PR agency is a cost, so it pays to choose the right one for your business. Not only should the right agency understand your market, be experienced and professional, they should also be able to demonstrate their suitability for your business, your culture and of course your ambition. Here’s some of our suggestions […]
As a busy PR agency, we use a host of time saving gadgets. Use the right tools and apps and they can make your life a whole lot easier, helping you to find contacts and leads and save time spent on everyday tasks. You name the task or problem, there’s a tool (or usually several) […]
Origin Workspace, 42,000 square foot of space dedicated to entrepreneurs, startups, small and growing businesses, remote workers and aspiring freelancers has appointed AMBITIOUS to manage PR led marketing. Opening in January 2019 and offering over 400 desks, Origin Workspace is located just off the Clifton Triangle at 40 Berkeley Square, Clifton. Origin Workspace is housed […]
We’re so proud to have hosted Bristol’s second Social Media Week last week and we’re still buzzing from everything we heard, discussed and learned at five days of events dedicated to social media. “Social Media Week Bristol for me was about celebrating what an amazing group of talented, generous people we have the absolute pleasure […]
#SMWBristol (Social Media Week Bristol) is back from 26th February to 2nd March. And, it’s all shaping up to be a fantastic week of all things social with tickets now on sale via www.smwbristol.co.uk. Busy it will be. So to help you plan out your week ahead and make sure you get the most of of […]
Thanks Tim for these tips! 👏 May or may not be guilty of the floating head... twitter.com/ChinaShopBull/…