In our experience, there’s usually two main reasons why businesses seek professional SEO help. 1) They’ve tried to do SEO themselves and turn to experts for support in frustration of not seeing results. 2) They’re taking the plunge for the first time to grow brand awareness online and stay ahead of competition. In this blog, […]
Author Archive for: Sarah Woodhouse
About Sarah Woodhouse
An experienced PR agency owner, Sarah has worked at a senior level in both the UK and internationally for leading agencies including McCann, Edelman and Cohn & Wolfe.
After studying PR at Bournemouth University, Sarah joined the Press Office team at Harrods.
Moving agency side, she stayed in London to join Edelman where she worked across a number of big brands, running strategic and creative campaigns and hardworking press offices for clients including Coca-Cola, Burger King, Microsoft, Unilever, Kimberly-Clark, Pillsbury, Kingfisher. This work included European coordination and UK domestic briefs.
A move out to Hong Kong for seven years saw Sarah join leading Asia Pacific PR agency impactasia of which she become a co-owner.
Her core work focused on helping Western brands (US, UK, Europe, Australasia) with their market entry campaigns into the China and wider Asia market. Also long term work to help brands localise their marketing efforts and build their corporate identity and reputation. Key brands included many in the professional services field included Robert Half recruitment, efinancialcareers, CBRE, Colliers, Julius Baer, Prix Pictet and Deustche Bank . Sarah also has a great deal of experience in hospitality and tourism including supporting brands such as Wyndham Hotel Group, Fairmont Hotels & Resorts with their acquisition and expansion plans across Asia.
Sarah helped grow the business significantly across Hong Kong, Shanghai and Beijing and was involved in the successful sale of the agency to WPP's Cohn & Wolfe brand when she took on the role of Group Managing Director.
At AMBITIOUS Sarah is the dynamo behind the agency’s new business development, working with prospects to develop PR programmes and agree KPIs.
Client wise Sarah has been leading for AMBITIOUS the relationships with Origin Workspace, Bradfords Building Supplies, Dickies Workwear, Marriott International and Newcross Healthcare.
She is also the driving force behind Social Media Week Bristol. An event she made successful during her time in Hong Kong before helping to bring the concept to Bristol.
Client side, Sarah has extensive experience across a broad range of B2B and B2C sectors in particular property, hospitality and the trades.
Skills: PR agency management, senior client consultancy, PR strategy, corporate PR, trade PR, B2B PR, consumer PR, integrated marketing, issues and crisis management and events.
Here at AMBITIOUS, we’re on cloud nine after being appointed by Telefónica TECH Cloud Services to support an extensive programme of copywriting, editorial content and storytelling across key global markets. Telefónica is one of the largest integrated telecommunications companies in the world and owns and operates a global IP network in more than 40 markets. […]
At AMBITIOUS, it’s no secret that we love a launch project, from hotels to coworking spaces. But right now, it’s hard to imagine a host of new openings happening across the city and indeed the rest of the country. However, AMBITIOUS has been working with a number of businesses that are bucking the trend as […]
If you’re planning a trade PR campaign, it’s likely that you’ll be considering a wide audience that includes apprentices, odd-jobbers, skilled tradespeople who work for themselves as well as business owners who run teams of tradespeople. “Due to this mixed demographic, one size doesn’t fit all. We have the most success for clients when we […]
Bradfords Building Supplies is one of few builders’ merchants in the UK to have remained operational throughout COVID-19. In response to the work being carried out by tradespeople across the South West during the pandemic, Bradfords has just launched brand awareness campaign ‘We’ve Got Your Back’. When lockdown was first announced back in March, Bradfords […]
In the coming days, weeks and months there will be many challenges that business and organisations will face and need to manage in the wake of the Coronavirus (COVID-19) situation. As a PR agency we’ve been helping our clients deal with immediate crisis and issues matters that are effecting their businesses right now. This has […]
We’re pleased to announce that global conference Social Media Week has announced its return to Bristol from 10 – 14 June 2019. One of 25 cities worldwide to host a Social Media Week, Bristol is the only city in the UK outside of London to get involved. Team AMBITIOUS is the organising partner, so excited […]
Hiring a PR agency is a cost, so it pays to choose the right one for your business. Not only should the right agency understand your market, be experienced and professional, they should also be able to demonstrate their suitability for your business, your culture and of course your ambition. Here’s some of our suggestions […]
As a busy PR agency, we use a host of time saving gadgets. Use the right tools and apps and they can make your life a whole lot easier, helping you to find contacts and leads and save time spent on everyday tasks. You name the task or problem, there’s a tool (or usually several) […]
Origin Workspace, 42,000 square foot of space dedicated to entrepreneurs, startups, small and growing businesses, remote workers and aspiring freelancers has appointed AMBITIOUS to manage PR led marketing. Opening in January 2019 and offering over 400 desks, Origin Workspace is located just off the Clifton Triangle at 40 Berkeley Square, Clifton. Origin Workspace is housed […]
🇪 comes next in the 𝙋𝙀𝙎𝙊 model. This stands for 𝙚𝙖𝙧𝙣𝙚𝙙 𝙢𝙚𝙙𝙞𝙖, the unpaid coverage generated through press releases, features, providing topical comments, interviews, and influencer outreach. Find out how to use 𝙋𝙀𝙎𝙊 to your advantage: buff.ly/3s87mCC pic.twitter.com/GdIRXw6brB
🅿️ stands for 𝙥𝙖𝙞𝙙 𝙢𝙚𝙙𝙞𝙖, the advertising that you pay for 💰💻 Learn how you can use this to your advantage in your business with our detailed explanation of the 𝙋𝙀𝙎𝙊 model: buff.ly/3s87mCC pic.twitter.com/wQFYdwR9wC
What does 𝙋𝙀𝙎𝙊 stand for? This week we’ll be explaining exactly that! Each letter represents a different form of media and the action it takes. Stay tuned to see how this can help create content for your business! ✨ buff.ly/3s87mCC pic.twitter.com/GTBdg9DvmH
We had a great time with @TVsAndyClarke last night as he taught us how to make some showstopping cocktails. Darker and stormy was closely tied with the lemon fizz drop as the team's favourites! pic.twitter.com/yuW11ESXd9
Today is #WorldHealthDay 💪 To celebrate, we thought we'd share our 3 top tips on staying healthy at home: 😴⏰ Get 8 hours kip and try to wake up at the same time every morning 🚶♀️🏞 Get outside, aim for 10k steps a day 🥬🍩 Eat healthily but treat yourself occasionally! pic.twitter.com/ZhQzVn2XZp