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The future of corporate affairs: key shifts ahead of 2030

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For years, corporate communications had a relatively clear brief: manage reputation, navigate issues, engage stakeholders and help organisations communicate through change. Those responsibilities remain, but the environment has changed dramatically. Geopolitical uncertainty, fragmented media ecosystems, declining trust and misinformation, rising stakeholder expectations and artificial intelligence are reshaping what organisations need from corporate affairs. All set […]

How to build a corporate communications strategy around uncertainty

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There was a time when communications strategies could be built around a relative degree of certainty. Businesses created annual plans. Marketing teams mapped campaigns months in advance. Leadership teams worked from relatively stable assumptions about customers, competitors and markets. Today, that approach is becoming increasingly difficult. Policy changes arrive with little warning. Economic conditions shift […]

The evolution of the international tech PR landscape: what considerations do we need to make now?

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[Pictured from left to right: Bartosz Cholawo, Julie Wright, Aimilia Mamopoulou, Karsten Hoppe, Estelle Monraisse (image credit: Camille Collin photographe), Greg Halse, Tilo Timmermann.] There’s no denying public relations has global impact, and particularly for the rapidly changing technology sector where there is much noise around AI and cybersecurity, PR does an essential job generating […]

AMBITIOUS Named Among UK’s Top Agencies

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The results are in for the 2025 B2B Marketing UK Agencies Benchmarking Report and with AMBITIOUS in not one, but three lists this year.   The report, which ranks over 100 agencies nationally, placed AMBITIOUS firmly in the mix across three lists, 60th in the Top UK B2B Marketing Agencies, 7th in the Top 10 UK […]

My week on placement at AMBITIOUS

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Written by English Literature with Writing student Bethany Younger, who is currently a third-year student studying at the University of the West of England. As a part of one of my university modules, I got the opportunity to do a placement with AMBITIOUS. Despite my initial nerves, I wanted to gain the most from this […]

My first month as an AMBITIOUS intern

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Written by Inaz Hussain, Junior PR and Content Executive at AMBITIOUS. I am currently interning at AMBITIOUS as part of the Bristol Creative Industries (BCI) X Babbasa Internship Programme. This first month has flown by! Before starting, I knew little about PR agencies but was eager to learn. My brief past experience in a small […]

A week in the life of an AMBITIOUS intern

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Written by Amelia Rose, a final-year English Literature and Creative Writing student at the University of the West of England (UWE). As part of my course at UWE, I had the opportunity to complete a work placement at AMBITIOUS. Prior to this week, I felt apprehensive about working in an office environment, but the team […]

August Marketing Inspiration

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August 2022. The month football came home for the first time in decades! We saw brands celebrate with witty reactionary campaigns, as well as a fun blast from the past from an old rival of Netflix… Will “Who knew you could freeze milk? Well, I didn’t. But now thanks to Co-Op and their new milk […]

Marketing in the metaverse

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Similar questions arose when B2B businesses joined the social media world. Here we take a look at where the metaverse is, where it’s going and why B2B businesses need to represent their brand in the metaverse, now. The metaverse explained Meta, previously Facebook, announced they were rebranding and focusing on ‘the metaverse’ in 2021. Most […]

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AMBITIOUS
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BS8 2AT

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