Content marketing is the strategic planning, creation, distribution and measurement of sharing media (images, video, infographics etc..) and published content to generate and engage customers. Giving your business something to talk about that inspires the people you want to inspire. Presented in a multitude of formats and importantly prepared cross-channel (digital and print), content marketing […]
What is Social Media Marketing? It is fundamentally the practice of gaining attention for your business, brand or organisation through social media sites and specifically encouraging viewers to share it through their social networks. Anyone, and therefore any business, with internet access is able to use social media and it’s for that reason that platforms […]
Public Relations (PR) is essentially the process of passing on information – managing how and when you communicate so that you inform and influence the attitude and behaviours of others and their interactions with you (or your business or organisation). You don’t get to choose if you want to engage in PR or not, it […]
