We’re expanding our A-Team with a new role and we’re looking for a talented individual to join AMBITIOUS as Digital Content Manager. Digital Content Manager: role summary After two internal promotions and a recent communications manager hire, we’re recruiting again for new digital content management role. This job involves determining and taking responsibility for planning […]
Author Archive for: Lis Anderson
About Lis Anderson
Lis is an experienced PR consultancy Director and MD with over 20 years in the B2B and B2C marketing communications industry. Agency side she has held Board level positions at JBP, also as a partner of Worldcom Public Relations Group, and Bray Leino (Speed Communications) before launching AMBITIOUS.
Starting her career in sponsorship PR, working with BBC Sports and the British Olympic Association, she then moved into integrated marketing agency life working on national and international campaigns for clients including Lucas Industries and Allied Domecq. And, after a short step into an in-house role for Design Council, Lis headed South West and back into PR consultancy to join leading agencies based in the region – working across property, construction, education, healthcare, retail, food and drink, tech and professional services.
Alongside her PR agency career, Lis also founded and ran Talking Heads for 13 years - a communications training network that delivered affordable courses delivered by practitioners for practitioners in the areas of social media, marketing communications, PR and crisis management. Lis worked in partnership with PR agency heads including McCanns, Bray Leino and Grayling to provide venues and hosted a wide range of delegates from PR agencies Golley Slater, JBP, Spirit PR and Purplefish PR alongside brands and organisations including Triodos Bank, Sawdays, Bristol City Council, Trinity Mirror Group, Manchester City, NHS and Atkins.
Lis is a Fellow of the Charted Institute of Public Relations and has served on the CIPR’s National Council and as Chair in the South West region for a number of years. She has also been a committee member of the Public Relations and Communications Association, the PRCA.
Passionate about the region and the creative industries sector, Lis is now both active and involved in a number of organisations including a Bristol Creative Industries, where she is a Vice Chair, and as a Governor at City of Bristol College when she helps the college to engage with employers.
She also runs a number of coaching sessions with SETSquared residents and has also spoken at a number of industry events including MEET South West and the BBC Academy’s Digital Cities.
At AMBITIOUS, Lis supports a range of clients including Access Creative College, St James’s Place, ASDAN and CBRE and leads day to day agency operations including looking after our agency brand.
Key Skills: Connecting people, PR agency management, problem solving, senior client consultancy, PR strategy, brand PR, campaign ideas, integrated marketing, crisis management
The way we work and conduct business has changed. No longer can we grow our professional networks by attending a few monthly networking events or inviting potential prospects for a face to face catch-up over a cuppa. Companies are investing in their teams with robust social media training programmes. This ensures employees understand the opportunity […]
Platforms like Zoom and HouseParty may have risen to fame during the pandemic for their ability to bring people together and recreate some semblance of a social life. But how else have our media habits changed since COVID entered our lives? When it comes to gathering information, there’s plenty of evidence to suggest that news […]
What is shared media and why is it important? This is our fourth blog in a series exploring the PESO framework and identifying how each media channel plays a part in your PR, communications and marketing strategy. To get the full picture, check out the previous bogs in the series on earned media and owned […]
In our third blog about the PESO framework, we delve a little deeper into the world of owned media. If you’re new to the concept of PESO, don’t miss our previous blogs on this topic – the PESO framework and how it can help your business or client and a blog looking closely at earned […]
Golf has absolutely been back in play this summer for Team AMBITIOUS, after being appointed by two progressive tech businesses in the golf sector – PlayMoreGolf and Take Off Labs. Our team has been delivering content, profile raising, media relations and social media support to help drive awareness and reach target audiences. Take Off Labs, […]
In our last blog we took a wide angle look at the PESO framework; what it stands for and how to use it as a planning tool in PR and marketing campaigns. PESO is helpful because it provides an overview of different media types, but also because it helps us identify where these areas overlap […]
The term PESO model may not mean much to you, but if you create content for your business or manage any aspects of PR or marketing, you will already be utilising this model in some way. Put simply, PESO takes in all important forms of media that are relevant to marketing and PR and combines […]
Our PR agency services expand far beyond media relations. And for many of our property and construction clients, this often involves stakeholder relations, political engagement and community consultation. Particularly when supporting high profile or sensitive planning projects. Working in partnership with AMBITIOUS to help deliver some areas of specialist planning communications consultancy is our PR […]
Top team news today. AMBITIOUS has been awarded Best PR Agency of the Year at The Drum Recommends Awards for the third year running. Having previously picked up Best PR Agency for under 40 staff, 2020 sees Team AMBITIOUS pick up the award across small, medium and large agency categories. Organised by The Drum, a […]
🇪 comes next in the 𝙋𝙀𝙎𝙊 model. This stands for 𝙚𝙖𝙧𝙣𝙚𝙙 𝙢𝙚𝙙𝙞𝙖, the unpaid coverage generated through press releases, features, providing topical comments, interviews, and influencer outreach. Find out how to use 𝙋𝙀𝙎𝙊 to your advantage: buff.ly/3s87mCC pic.twitter.com/GdIRXw6brB
🅿️ stands for 𝙥𝙖𝙞𝙙 𝙢𝙚𝙙𝙞𝙖, the advertising that you pay for 💰💻 Learn how you can use this to your advantage in your business with our detailed explanation of the 𝙋𝙀𝙎𝙊 model: buff.ly/3s87mCC pic.twitter.com/wQFYdwR9wC
What does 𝙋𝙀𝙎𝙊 stand for? This week we’ll be explaining exactly that! Each letter represents a different form of media and the action it takes. Stay tuned to see how this can help create content for your business! ✨ buff.ly/3s87mCC pic.twitter.com/GTBdg9DvmH
We had a great time with @TVsAndyClarke last night as he taught us how to make some showstopping cocktails. Darker and stormy was closely tied with the lemon fizz drop as the team's favourites! pic.twitter.com/yuW11ESXd9
Today is #WorldHealthDay 💪 To celebrate, we thought we'd share our 3 top tips on staying healthy at home: 😴⏰ Get 8 hours kip and try to wake up at the same time every morning 🚶♀️🏞 Get outside, aim for 10k steps a day 🥬🍩 Eat healthily but treat yourself occasionally! pic.twitter.com/ZhQzVn2XZp