Platforms like Zoom and HouseParty may have risen to fame during the pandemic for their ability to bring people together and recreate some semblance of a social life. But how else have our media habits changed since COVID entered our lives? When it comes to gathering information, there’s plenty of evidence to suggest that news […]
Author Archive for: Lis Anderson
About Lis Anderson
Lis is an experienced PR consultancy Director and MD with over 20 years in the B2B and B2C marketing communications industry. Agency side she has held Board level positions at JBP, also as a partner of Worldcom Public Relations Group, and Bray Leino (Speed Communications) before launching AMBITIOUS.
Starting her career in sponsorship PR, working with BBC Sports and the British Olympic Association, she then moved into integrated marketing agency life working on national and international campaigns for clients including Lucas Industries and Allied Domecq. And, after a short step into an in-house role for Design Council, Lis headed South West and back into PR consultancy to join leading agencies based in the region – working across property, construction, education, healthcare, retail, food and drink, tech and professional services.
Alongside her PR agency career, Lis also founded and ran Talking Heads for 13 years - a communications training network that delivered affordable courses delivered by practitioners for practitioners in the areas of social media, marketing communications, PR and crisis management. Lis worked in partnership with PR agency heads including McCanns, Bray Leino and Grayling to provide venues and hosted a wide range of delegates from PR agencies Golley Slater, JBP, Spirit PR and Purplefish PR alongside brands and organisations including Triodos Bank, Sawdays, Bristol City Council, Trinity Mirror Group, Manchester City, NHS and Atkins.
Lis is a Fellow of the Charted Institute of Public Relations and has served on the CIPR’s National Council and as Chair in the South West region for a number of years. She has also been a committee member of the Public Relations and Communications Association, the PRCA.
Passionate about the region and the creative industries sector, Lis is now both active and involved in a number of organisations including a Bristol Media, where she is a Board Director, and as a Governor at City of Bristol College when she helps the college to engage with employers.
She also runs a number of coaching sessions with SETSquared residents and has also spoken at a number of industry events including MEET South West and the BBC Academy’s Digital Cities.
At AMBITIOUS, Lis supports a range of clients including Access Creative College, St James’s Place, ASDAN and CBRE and leads day to day agency operations including looking after our agency brand.
Key Skills: Connecting people, PR agency management, problem solving, senior client consultancy, PR strategy, brand PR, campaign ideas, integrated marketing, crisis management
What is shared media and why is it important? This is our fourth blog in a series exploring the PESO framework and identifying how each media channel plays a part in your PR, communications and marketing strategy. To get the full picture, check out the previous bogs in the series on earned media and owned […]
In our third blog about the PESO framework, we delve a little deeper into the world of owned media. If you’re new to the concept of PESO, don’t miss our previous blogs on this topic – the PESO framework and how it can help your business or client and a blog looking closely at earned […]
Golf has absolutely been back in play this summer for Team AMBITIOUS, after being appointed by two progressive tech businesses in the golf sector – PlayMoreGolf and Take Off Labs. Our team has been delivering content, profile raising, media relations and social media support to help drive awareness and reach target audiences. Take Off Labs, […]
In our last blog we took a wide angle look at the PESO framework; what it stands for and how to use it as a planning tool in PR and marketing campaigns. PESO is helpful because it provides an overview of different media types, but also because it helps us identify where these areas overlap […]
The term PESO model may not mean much to you, but if you create content for your business or manage any aspects of PR or marketing, you will already be utilising this model in some way. Put simply, PESO takes in all important forms of media that are relevant to marketing and PR and combines […]
Our PR agency services expand far beyond media relations. And for many of our property and construction clients, this often involves stakeholder relations, political engagement and community consultation. Particularly when supporting high profile or sensitive planning projects. Working in partnership with AMBITIOUS to help deliver some areas of specialist planning communications consultancy is our PR […]
Top team news today. AMBITIOUS has been awarded Best PR Agency of the Year at The Drum Recommends Awards for the third year running. Having previously picked up Best PR Agency for under 40 staff, 2020 sees Team AMBITIOUS pick up the award across small, medium and large agency categories. Organised by The Drum, a […]
AMBITIOUS client Access Creative College (ACC) has launched the ACC Virtual Festival to keep its students learning and to showcase some of their best work to leaders in the creative industries. Streaming on Twitch, current students and alumni are featured in the line-up alongside a host of luminaries from the UK’s creative industries. ACC is […]
As a PR agency representing clients in a diverse range of sectors, we’re witnessing first-hand how the COVID-19 pandemic has dramatically impacted many businesses. In some instances, changes that in normal circumstances would have taken months or even years to implement are happening overnight. We are also in awe of the leaders doing the hard […]
Whether you opt to invest in a full #pressrelease distribution service for your news, or if you use other methods to get news to your network of media contacts, here we share some key principles which apply to all: (2/2) ambitiouspr.co.uk/2021/01/12/…
Oh how the world of #PR has changed! Who remembers when press release distribution meant a print run, hard back envelopes & a trip to the post office? Today, there's a host of tools to help PR profs manage everything from building media lists, through to sending the story (1/2)
'An effective content marketing strategy should put the customer front and centre; think about the problems they are currently facing.' In this @newbusinessmag article, @SJWoodhouse explains why you shouldn't ditch your marketing plans in 2021: bit.ly/3nWdcVB pic.twitter.com/5HEzMSP30o
A peak behind the scenes at a campaign we are working on to launch a new mixed use property development in central #Bristol. The incredible @inkiegraffiti is on board to support the arts strategy for the launch. Here he is doing what he does best…👀 pic.twitter.com/uONsJqyb3O
Did you know that an average of 6.5M Brits listen to podcasts weekly? 🎙️ There is true potential in #B2Bpodcasting, and if there ever was a time to start one, it would be now! Here are 10 reasons why you should: ambitiouspr.co.uk/2020/10/30/… #B2Bpodcast pic.twitter.com/H1SmQeQF9Y