Golf has absolutely been back in play this summer for Team AMBITIOUS, after being appointed by two progressive tech businesses in the golf sector – PlayMoreGolf and Take Off Labs. Our team has been delivering content, profile raising, media relations and social media support to help drive awareness and reach target audiences. Take Off Labs, […]
Author Archive for: Lis Anderson
About Lis Anderson
Lis is an experienced PR consultancy Director and MD with over 20 years in the B2B and B2C marketing communications industry. Agency side she has held Board level positions at JBP, also as a partner of Worldcom Public Relations Group, and Bray Leino (Speed Communications) before launching AMBITIOUS.
Starting her career in sponsorship PR, working with BBC Sports and the British Olympic Association, she then moved into integrated marketing agency life working on national and international campaigns for clients including Lucas Industries and Allied Domecq. And, after a short step into an in-house role for Design Council, Lis headed South West and back into PR consultancy to join leading agencies based in the region – working across property, construction, education, healthcare, retail, food and drink, tech and professional services.
Alongside her PR agency career, Lis also founded and ran Talking Heads for 13 years - a communications training network that delivered affordable courses delivered by practitioners for practitioners in the areas of social media, marketing communications, PR and crisis management. Lis worked in partnership with PR agency heads including McCanns, Bray Leino and Grayling to provide venues and hosted a wide range of delegates from PR agencies Golley Slater, JBP, Spirit PR and Purplefish PR alongside brands and organisations including Triodos Bank, Sawdays, Bristol City Council, Trinity Mirror Group, Manchester City, NHS and Atkins.
Lis is a Fellow of the Charted Institute of Public Relations and has served on the CIPR’s National Council and as Chair in the South West region for a number of years. She has also been a committee member of the Public Relations and Communications Association, the PRCA.
Passionate about the region and the creative industries sector, Lis is now both active and involved in a number of organisations including a Bristol Media, where she is a Board Director, and as a Governor at City of Bristol College when she helps the college to engage with employers.
She also runs a number of coaching sessions with SETSquared residents and has also spoken at a number of industry events including MEET South West and the BBC Academy’s Digital Cities.
At AMBITIOUS, Lis supports a range of clients including Access Creative College, St James’s Place, ASDAN and CBRE and leads day to day agency operations including looking after our agency brand.
Key Skills: Connecting people, PR agency management, problem solving, senior client consultancy, PR strategy, brand PR, campaign ideas, integrated marketing, crisis management
Entries by Lis Anderson
In our last blog we took a wide angle look at the PESO framework; what it stands for and how to use it as a planning tool in PR and marketing campaigns. PESO is helpful because it provides an overview of different media types, but also because it helps us identify where these areas overlap […]
The term PESO model may not mean much to you, but if you create content for your business or manage any aspects of PR or marketing, you will already be utilising this model in some way. Put simply, PESO takes in all important forms of media that are relevant to marketing and PR and combines […]
Top team news today. AMBITIOUS has been awarded Best PR Agency of the Year at The Drum Recommends Awards for the third year running. Having previously picked up Best PR Agency for under 40 staff, 2020 sees Team AMBITIOUS pick up the award across small, medium and large agency categories. Organised by The Drum, a […]
AMBITIOUS client Access Creative College (ACC) has launched the ACC Virtual Festival to keep its students learning and to showcase some of their best work to leaders in the creative industries. Streaming on Twitch, current students and alumni are featured in the line-up alongside a host of luminaries from the UK’s creative industries. ACC is […]
As a PR agency representing clients in a diverse range of sectors, we’re witnessing first-hand how the COVID-19 pandemic has dramatically impacted many businesses. In some instances, changes that in normal circumstances would have taken months or even years to implement are happening overnight. We are also in awe of the leaders doing the hard […]
Team AMBITIOUS has been putting the PR sparkle into a festive campaign for The National Arboretum at Westonbirt this month – launching a new Enchanted Woodland Christmas Trail for 2019. Westonbirt Arboretum asked AMBITIOUS to help raise awareness of their new illuminated trail for 2019 complete with an enchanted walk of light projections, interactive displays […]
We’re looking for a new team member at AMBITIOUS. So, if you’re looking for a change then see what we’ve got to offer … Are you looking for an opportunity to join a multi-award winning PR agency where you can accelerate your career? Motivated by B2B, trade & corporate PR? Or, seeking the chance to […]
Whether its developing a social media strategy, creating a compelling campaign or the roll out and management of a community engagement programme, social media is a communications platform that Team AMBITIOUS work with day in day out. So, this month we’re celebrating having made it through to the shortlist for the UK Social Media Communications […]
When advertising works well – and when it falls flat on its face … This was the issue that was at the heart of a recent Bristol Media event we attended, entitled Permission Denied. Patrick Collister gave an insightful (and at times, brutally honest) view of adverts that work well – and those that don’t […]
A strong #mediarelations strategy is at the heart of any #technologyPR campaign, so below are our top five tips on how tech companies should pitch to press 👇 For more details, see our full blog - bit.ly/3ijrLQy #techpr #pragency pic.twitter.com/PWoH5Ms7Gd
We’ve been revisiting some of the great sessions delivered at @smwbristol last year & in this one @joyannboyce talks #inclusivemarketing. In this blog, we share some of Joyann's tips on how brands can be inclusive in their marketing campaigns - ow.ly/KKAK50AMkl0
Last month we were able to offer a 4-week 'remote working' #internship & so we took on our first Business Development Executive, Sophie! If you're interested in learning about Sophie's role and time with us, check out this blog: ow.ly/hLPU50AKdOh pic.twitter.com/kGOlpZatpq
With over 4 million apps available on app stores to compete with, a well thought out launch campaign can make the difference between a marketing ‘buzz’ or a disastrous fail! Here are 5 things you should consider before launching an app: ow.ly/8AiA50AGbXT #techpr #applaunch pic.twitter.com/OMxnB1U95V