Platforms like Zoom and HouseParty may have risen to fame during the pandemic for their ability to bring people together and recreate some semblance of a social life. But how else have our media habits changed since COVID entered our lives? When it comes to gathering information, there’s plenty of evidence to suggest that news […]
What is shared media and why is it important? This is our fourth blog in a series exploring the PESO framework and identifying how each media channel plays a part in your PR, communications and marketing strategy. To get the full picture, check out the previous bogs in the series on earned media and owned […]
In our third blog about the PESO framework, we delve a little deeper into the world of owned media. If you’re new to the concept of PESO, don’t miss our previous blogs on this topic – the PESO framework and how it can help your business or client and a blog looking closely at earned […]
Golf has absolutely been back in play this summer for Team AMBITIOUS, after being appointed by two progressive tech businesses in the golf sector – PlayMoreGolf and Take Off Labs. Our team has been delivering content, profile raising, media relations and social media support to help drive awareness and reach target audiences. Take Off Labs, […]
In our last blog we took a wide angle look at the PESO framework; what it stands for and how to use it as a planning tool in PR and marketing campaigns. PESO is helpful because it provides an overview of different media types, but also because it helps us identify where these areas overlap […]
The term PESO model may not mean much to you, but if you create content for your business or manage any aspects of PR or marketing, you will already be utilising this model in some way. Put simply, PESO takes in all important forms of media that are relevant to marketing and PR and combines […]
Our PR agency services expand far beyond media relations. And for many of our property and construction clients, this often involves stakeholder relations, political engagement and community consultation. Particularly when supporting high profile or sensitive planning projects. Working in partnership with AMBITIOUS to help deliver some areas of specialist planning communications consultancy is our PR […]
Top team news today. AMBITIOUS has been awarded Best PR Agency of the Year at The Drum Recommends Awards for the third year running. Having previously picked up Best PR Agency for under 40 staff, 2020 sees Team AMBITIOUS pick up the award across small, medium and large agency categories. Organised by The Drum, a […]
AMBITIOUS client Access Creative College (ACC) has launched the ACC Virtual Festival to keep its students learning and to showcase some of their best work to leaders in the creative industries. Streaming on Twitch, current students and alumni are featured in the line-up alongside a host of luminaries from the UK’s creative industries. ACC is […]
As a PR agency representing clients in a diverse range of sectors, we’re witnessing first-hand how the COVID-19 pandemic has dramatically impacted many businesses. In some instances, changes that in normal circumstances would have taken months or even years to implement are happening overnight. We are also in awe of the leaders doing the hard […]
