Who do you trust? In a world of AI-generated product reviews, Photoshopped images and ‘fake news’, the answer might be: “No one.” Trust is important in business not only to convince customers to use your company’s services but also to get your company seen in the first place. With Google now including trustworthiness as a […]
Author Archive for: Lis Anderson
About Lis Anderson
Lis is an experienced PR consultancy Director and MD with over 20 years in the B2B and B2C marketing communications industry. Agency side she has held Board level positions at JBP, also as a partner of Worldcom Public Relations Group, and Bray Leino (Speed Communications) before launching AMBITIOUS.
Starting her career in sponsorship PR, working with BBC Sports and the British Olympic Association, she then moved into integrated marketing agency life working on national and international campaigns for clients including Lucas Industries and Allied Domecq. And, after a short step into an in-house role for Design Council, Lis headed South West and back into PR consultancy to join leading agencies based in the region – working across property, construction, education, healthcare, retail, food and drink, tech and professional services.
Alongside her PR agency career, Lis also founded and ran Talking Heads for 13 years - a communications training network that delivered affordable courses delivered by practitioners for practitioners in the areas of social media, marketing communications, PR and crisis management. Lis worked in partnership with PR agency heads including McCanns, Bray Leino and Grayling to provide venues and hosted a wide range of delegates from PR agencies Golley Slater, JBP, Spirit PR and Purplefish PR alongside brands and organisations including Triodos Bank, Sawdays, Bristol City Council, Trinity Mirror Group, Manchester City, NHS and Atkins.
Lis is a Fellow of the Charted Institute of Public Relations and has served on the CIPR’s National Council and as Chair in the South West region for a number of years. She has also been a committee member of the Public Relations and Communications Association, the PRCA.
Passionate about the region and the creative industries sector, Lis is now both active and involved in a number of organisations including a Bristol Creative Industries, where she is a Vice Chair, and as a Governor at City of Bristol College when she helps the college to engage with employers.
She also runs a number of coaching sessions with SETSquared residents and has also spoken at a number of industry events including MEET South West and the BBC Academy’s Digital Cities.
At AMBITIOUS, Lis supports a range of clients including Access Creative College, St James’s Place, ASDAN and CBRE and leads day to day agency operations including looking after our agency brand.
Key Skills: Connecting people, PR agency management, problem solving, senior client consultancy, PR strategy, brand PR, campaign ideas, integrated marketing, crisis management
Entries by Lis Anderson
AMBITIOUS is celebrating significant growth in the first quarter of its financial year as the firm wins new business and expands its team with several new appointments. With the agency on track to meet its £1.65million revenue target in 2023 and its team expanding to 25 staff, AMBITIOUS has secured its position as one of […]
Business communications are usually directed in two ways: B2B or B2C. A business is either going to market goods and services directly to a consumer (B2C) or to another business (B2B). While these denominations have been useful in the past, the consumer climate has changed. Now, more businesses see the value of business-to-person (B2P) sales […]
We’re proud to announce that AMBITIOUS has been included in the prestigious B2B Marketing UK Agencies Benchmarking Report. B2B Marketing is the leading B2B marketing community. Each year it publishes its benchmarking report, outlining the UK’s top agencies, rising stars and fasting growing businesses. The annual report, which features the top 91 agencies in the […]
There is a significant chance that your business will have to deal with a crisis at some point. You may not even see it coming. It may take the form of an unexpected event, such as a global pandemic or a natural disaster. Perhaps an online challenge using your product as a dangerous prop may […]
PR has existed for longer than most people realise. As early as the 1920s, PR professionals have been asked to create PR campaigns to challenge and change public perception. Like most industries, PR has been shaped and influenced by world events. Ivy Lee created the first press release while he was working with the Pennsylvania […]
It’s not easy to say exactly when public relations began. Some historians assert that it was in Victorian England or possibly Ancient Greece. What we know for sure though: digital and technological advances have made PR a dynamic, interesting sector that’s always evolving. The dawn of public relations Research suggests that public relations likely started […]
Public relations is an exciting and varied industry. PR professionals use their creativity, skills in communication and knowledge of media landscapes to build reputations and influence consumer behaviour. It’s becoming more important than ever for businesses to project a strong personal image. This is why those with transferable skills who are looking for a job […]
When experienced marketers lend their talents to activating brands, businesses can foster positive consumer engagement and generate radical long-term success. Whether your company is new or experiencing a rebrand, brand activation can build lasting relationships that will yield positive results. What is brand activation? When you have a new company or product or service, it’s […]
We’re proud to announce that we’ve joined the Forbes Agency Council. Forbes Agency Council is an invitation-only community for senior-level agency executives. Members are respected leaders and executives of PR, media, creative, and ad agencies who are selected for the council based on the depth and diversity of experience in their industry. AMBITIOUS was vetted by […]