Entries by Lis Anderson

The importance of trust signals for building your brand

Who do you trust? In a world of AI-generated product reviews, Photoshopped images and ‘fake news’, the answer might be: “No one.”  Trust is important in business not only to convince customers to use your company’s services but also to get your company seen in the first place.  With Google now including trustworthiness as a […]


AMBITIOUS is celebrating significant growth in the first quarter of its financial year as the firm wins new business and expands its team with several new appointments.    With the agency on track to meet its £1.65million revenue target in 2023 and its team expanding to 25 staff, AMBITIOUS has secured its position as one of […]

B2P Meaning: A New Era for Marketing

Business communications are usually directed in two ways: business-to-business (B2B) or business-to-consumer (B2C). A business is either going to market goods and services directly to a consumer (B2C) or to another business (B2B). While these denominations have been useful in the past, the consumer climate has changed. Now, more businesses see the value of business-to-person […]

AMBITIOUS agency named as one of UK’s best

We’re proud to announce that AMBITIOUS has been included in the prestigious B2B Marketing UK Agencies Benchmarking Report.   B2B Marketing is the leading B2B marketing community. Each year it publishes its benchmarking report, outlining the UK’s top agencies, rising stars and fasting growing businesses.  The annual report, which features the top 91 agencies in the […]

6 PR campaigns that changed the world

PR has existed for longer than most people realise. As early as the 1920s, PR professionals have been asked to create PR campaigns to challenge and change public perception. Like most industries, PR has been shaped and influenced by world events. Ivy Lee created the first press release while he was working with the Pennsylvania […]

How the PR industry is evolving

It’s not easy to say exactly when public relations began. Some historians assert that it was in Victorian England or possibly Ancient Greece. What we know for sure though: digital and technological advances have made PR a dynamic, interesting sector that’s always evolving. The dawn of public relations Research suggests that public relations likely started […]

How to get into the PR industry

Public relations is an exciting and varied industry. PR professionals use their creativity, skills in communication and knowledge of media landscapes to build reputations and influence consumer behaviour. It’s becoming more important than ever for businesses to project a strong personal image. This is why those with transferable skills who are looking for a job […]

The Fundamentals of Brand Activation

When experienced marketers lend their talents to activating brands, businesses can foster positive consumer engagement and generate radical long-term success. Whether your company is new or experiencing a rebrand, brand activation can build lasting relationships that will yield positive results. What is brand activation? When you have a new company or product or service, it’s […]