Entries by Lis Anderson

NEW EMPLOYEE ADVOCACY SOCIAL MEDIA TRAINING WORKSHOP

Continuing to build on our digital service offering at AMBITIOUS, we’re really excited to announce the roll out of our new social media training programme created to help companies promote their brand or business through their workforce – the Employee Advocacy Social Media Workshop. What is Employee Advocacy? Termed ‘Employee Advocacy’, the concept essentially means […]

THE NEW RULES OF BRAND ADVERTISING

20 years ago, Seth Godin wrote ‘Permission Marketing’, setting out his hopes for the future of advertising. He believed that the digital revolution would make advertising personal and relevant and, as a result, anticipated and welcome. “But this idea that you only get shown advertising that interests you has all gone up in smoke – […]

WOULD FUNCTIONAL CHANGES MAKE SOCIAL MEDIA A HAPPIER PLACE?

We read a lot about the downsides (or should that be ‘the dark side’?) of social media. Trolling, offensive and prejudiced comments, the stresses of ‘Insta perfection’, negative impacts on young people’s mental health and self-esteem, and much, much more. You don’t have to look far to find evidence to back up these claims either. […]

FIVE THINGS WE ARE LOOKING FORWARD TO IN AUGUST

Balloons are filling the Bristol skyline so it must be August!  Bristol International Balloon Fiesta is just one of the many things that our PR agency is getting excited about. So here’s our hot picks of things we’ll be going to during this last summer month… Mel: “I have always loved reading and writing is […]

YOU’RE BEAUTIFUL WONKINESS: VISION KEYNOTE WITH STEVE CHAPMAN

In a time where society is obsessed with common sense and expertise, it’s important that we embrace the creative revolution and find our unique wonkiness. This week, AMBITIOUS attended Bristol Media’s ‘You’re Beautiful Wonkiness’ vision keynote event with artist, philosopher and TEDx speaker Steve Chapman to hear all about the rise of the outsider and […]

THE EVOLUTION OF TRADITIONAL NEWSROOMS IN THIS DIGITAL AGE

Like many industries, the media landscape is going through a digital transformation which is changing the way newsrooms operate. As part of this year’s Social Media Week Bristol, CIPR South West hosted a session looking the day-to-day working environments of digital editors and journalists to help brands and individuals tailor their pitches to get coverage […]