If a business crisis hits law firms, lawyers are already well-placed to manage legal risks. However, just as important is the reputational risk. This can cause long-term damage to the firm’s brand and risk loss of new clients, particularly in high-profile cases. How a legal service provider responds to a crisis will reveal whether clients […]
Law public relations (PR) plays a critical role in the success of law firms operating in the B2B space. Law firms can struggle to stand out in a regulated industry, where the assumption from potential clients is that all law firms are qualified and it therefore makes little difference when picking the right law firm. […]
The terminology relating to responsible business practices is constantly evolving in part due to politically-charged debates originating in the US, with the 3-letter acronym ESG often in the firing line. In this blog, we look at whether the phrase can and should be applied to the world of marketing… Mentions of ‘ESG marketing’ in the […]
With this year’s COP just around the corner, changes to international sustainability reporting rules in the new year and following another summer of unprecedented heat – ESG and sustainability continue to be top of business agendas. When it comes to our ESG and sustainability work, the range is unsurprisingly broad: the challenges and opportunities vary […]
The role of PR can be incredibly impactful to the success of law firms and lawyers. PR can build credibility, foster trust, create strong public perception and even establish a new generation of thought leaders. However, for your legal PR strategy to be successful, you need to integrate PR into the marketing matrix. There are […]
Implementing an effective environmental, social and governance (ESG) strategy has become an essential part of corporate governance. But it’s not enough to have a strategy; it needs to be communicated publicly, to enable accountability and comply with regulatory requirements. This is why ESG reporting has become such a significant focus in recent years, and why […]
Many businesses claim to promote the values of trust, honesty, and transparency in their day-to-day practices. However, what an organisation says doesn’t always align with what an organisation does. When this happens, businesses can face harsh financial and reputational consequences. Communication ethics are critical. Not only for avoiding these pitfalls but to build a strong […]
The number of companies facing a backlash for greenwashing in relation to their sustainability initiatives is on the rise. Responsible businesses are rightfully afraid of greenwashing, especially given the scale of potential fines, but there are clear actions businesses can take to avoid it, and companies should not be afraid to add ESG communications to […]
Law firms and legal service providers exist in a complex industry that’s often difficult for marketing or PR firms to navigate. This is why, until very recently, legal PR has been overlooked by law firms. With the number of law tech startups and scale-ups growing at a rate of 101%, law firms are struggling to […]
