Law public relations (PR) plays a critical role in the success of law firms operating in the B2B space. Law firms can struggle to stand out in a regulated industry, where the assumption from potential clients is that all law firms are qualified and it therefore makes little difference when picking the right law firm. […]
With this year’s COP just around the corner, changes to international sustainability reporting rules in the new year and following another summer of unprecedented heat – ESG and sustainability continue to be top of business agendas. When it comes to our ESG and sustainability work, the range is unsurprisingly broad: the challenges and opportunities vary […]
The role of PR can be incredibly impactful to the success of law firms and lawyers. PR can build credibility, foster trust, create strong public perception and even establish a new generation of thought leaders. However, for your legal PR strategy to be successful, you need to integrate PR into the marketing matrix. There are […]
Many businesses claim to promote the values of trust, honesty, and transparency in their day-to-day practices. However, what an organisation says doesn’t always align with what an organisation does. When this happens, businesses can face harsh financial and reputational consequences. Communication ethics are critical. Not only for avoiding these pitfalls but to build a strong […]
