As we near the end of 2023, businesses are starting to look ahead at the predicted public relations trends for 2024. Digital PR has overtaken traditional PR as businesses seek to reach their target audience, drive web traffic and focus on search engine optimisation. In 2024, the key digital PR examples and trends we’ll see […]
Public sentiment, AKA opinion mining, plays a crucial role in shaping the success of PR and marketing campaigns. Successfully understanding and leveraging it can transform businesses. So why isn’t everyone doing it? Once the preserve of political campaigns, public sentiment is a measure of how people feel about your business, right now. The joyous thing […]
SWOT analyses remain a valuable planning tool to assess a company’s weaknesses and identify strengths in order for them to assess their current position. Despite being used by firms for more than half a century, and having its detractors, SWOT analyses are still relevant in 2023. They still have their place and a well-executed analysis […]
Many companies focus on broad keywords with high search volume to improve visibility. But relying solely on high-volume keywords isn’t the best way to drive intent. These broad, short-tail keywords are ultra-competitive. They might earn you a high-ranking placement with these keywords. But that’ll be temporary and these keywords alone don’t significantly impact conversions. To […]
AI software is going to change how we communicate and produce content, but not in the way you might think. It’s true that the AI industry has been taking up a lot of space in conversations recently. Machine learning is already used in everyday life, from smart home devices to facial recognition software and self-driving […]
It’s that time of year again when we make our way to the brilliant BrightonSEO conference. The sun was shining, the sea was blue and our Strategy Lead Joe Wright attended Thursday to hear from the best in the industry. Starting with TikTok for Search. Is it the new Google, no this is a clickbait […]
What is digital pr? Digital PR is all about building a brand’s online presence. Once upon a time, this would have been achieved through gaining backlinks from reputable third-party sites. This translates as gaining online media coverage which features positive sentiment. Google no longer holds the keys to the search castle and the world of […]
With consumers relying on online sources to inform purchasing decisions more than ever, your brand’s online reputation simply can’t be ignored. Your brand’s online reputation can be complex to manage with many different considerations including communications channels, review, branding and content creation elements that you must consider. Let’s explore how you can get started. What […]
EEAT: what does it all mean? E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. These are the key factors that Google’s quality raters consider when assessing the quality of a web page or website… and its really important that you know about them! These four little letters have a big effect on what you see […]
A share of voice analysis is one of the oldest tools in the PR toolbox. Since we’ve been able to pull media mentions, we’ve been comparing groups of competitors. It helps us set KPIs, benchmark against competitors, and gain insight into what topics are cutting through in the media – it’s far from just an ego measurement. Just […]
