Entries by Joe Wright

2024 digital PR trends

As we near the end of 2023, businesses are starting to look ahead at the predicted public relations trends for 2024. Digital PR has overtaken traditional PR as businesses seek to reach their target audience, drive web traffic and focus on search engine optimization. In 2024, the key digital PR examples and trends we’ll see […]

How to use public sentiment in PR and marketing

Public sentiment, AKA opinion mining, plays a crucial role in shaping the success of PR and marketing campaigns. Successfully understanding and leveraging it can transform businesses. So why isn’t everyone doing it? Once the preserve of political campaigns, public sentiment is a measure of how people feel about your business, right now. The joyous thing […]

Is SWOT analysis outdated

SWOT analyses remain a valuable planning tool to assess a company’s weaknesses and identify strengths in order for them to assess their current position. Despite being used by firms for more than half a century, and having its detractors, SWOT analyses are still relevant in 2023. They still have their place and a well-executed analysis […]

Improve your SEO strategy with long-tail keywords

Keywords are the building blocks of how search engines like Google and Bing find relevant content and decide rank value on search engine results pages (SERPs). For small or medium-sized businesses, contrary to what you might expect, focusing on less obvious and more specific keywords can drive better traffic to your website, resulting in more […]

Content writing for SEO

When we use the terms SEO writing or optimising content, it’s all about the process of creating and publishing content. The aim is to get quality content ranking on the first page of a search engine results page (SERP). As public relations and marketing become increasingly digital-focused, optimised content is crucial for brands and businesses […]


Professional PR agencies blend digital with traditional PR methods to get the best outcome. However, digital PR campaigns can give brands greater reach maintain brand awareness and access to a broader audience than their more traditional counterparts. A staggering 86% of marketing professionals have increased their awareness using just one or more digital channels. This makes digital […]