Entries by Joe Wright

The importance of online brand reputation management

Whether you know it or not, your brand has an online reputation. Digital accessibility has made it easy for potential customers to find out more about a brand online. Unfortunately, a quick Google search may reveal more about your business than you’d like. And this is why your brand’s online reputation matters. What is online […]

Google Business: essential for your company

Setting yourself up with a Google Business profile is now an essential part of any digital marketing strategy. Originally launched in June 2014, Google My Business replaced Google Places for business and the doomed Google+ Local dashboards. Now named Google Business, users now have the power to control all their business information in one place. […]

Stay one step ahead: arm yourself to protect your online reputation

The digital dark arts are real. They are a real threat to your company’s online reputation. Investigative journalists aren’t digging through archives anymore, they are digging through old tweets. Comments that you made ten years ago are being taken out of time and context and used to inform news stories today.    And it’s not just old […]

How to lay the foundations for digital trust

According to a Pew Research study, more than eight in ten U.S. adults (86 per cent) get their news from their smartphones. Digital platforms are now the world’s primary source of information. This shift has only happened in the past decade. Now, anyone can become their own publisher – spreading baseless misinformation just as easily […]