The opportunities for B2B businesses to use UK influencers in their marketing campaigns may not be as obvious as with commercial products. But a little creative thinking can open up a world of possibilities. And the rewards can be well worth the effort. According to a Nielsen study with TapInfluence, B2B influencer marketing leads to eleven […]
In our home city of Bristol, we make it our mission at AMBITIOUS to get involved in the creative sector locally. One area we are passionate about is how the next generation of PR people, content creators, designers, and general agency folk are being nurtured. How will our future employees and colleagues learn their trade […]
Brands without a social media video strategy will soon be left behind. During the coronavirus pandemic, many people expected internet usage to surge as opportunities for offline interactions become rarer. However, while average usage did increase by 9 minutes between 2019 and 2020, that’s a slower rate of increase than in previous years. In addition, […]
International Women’s Day (IWD) is bigger than ever for 2021. The start of International Women’s Day IWD came about over time as women in the US fought for better workers’ rights. In 1908, more than 15,000 women took to the streets in New York to protest against their working hours, pay and lack of vote. […]
Last week we finally said goodbye to 2020! Although it was not the festive and New Year’s Eve celebrations most of us hoped for, it’s still exciting to begin a new year with fresh goals and an energised mindset. From new starters to new clients, here are the team with five things we’re looking forward […]
Bristol, like the rest of the country, has been hit hard by the Covid-19 pandemic. Despite this, many businesses have not only survived, but have been shining stars and thrived by demonstrating resilience, adaptability and leadership. This Christmas, we want to shine a light on some of those businesses and organisations. So, for the first […]
In this final blog in our series examining the PESO framework, we delve a little deeper into the world of paid media. Including the role it plays in PR and marketing plans, and its relationship with the other PESO elements. Make sure you read our previous blogs to recap on the fundamentals of the PESO […]
Many b2b businesses are yet to understand the true potential of podcasting. What was previously considered as niche media, is now a mainstream channel with an average of 6.5 million Brits listening to podcasts weekly. There’s an array of reasons why launching a B2B podcast could be great for your content strategy! So, here are […]
We’re looking for an ambitious individual who is looking to take their next career step, join an established PR agency and become a valued member of the AMBITIOUS team in the role of PR & Communications Apprentice. You’ll need to have a good understanding & genuine interest in the role of PR & Communications. And […]
A lot has changed since January, so we thought it was time to refresh ourselves on what is trending in our industry at the moment. Izzy, our Junior Content Executive, has spent the last few weeks reading industry news and listening to talks to find out what’s hot and what’s not. In this blog, she […]
How can you develop a strong brand that people recognise and trust? 💬 Define what makes your brand unique 🗺️ Map out your audience 🏗️ Build your brand reputation Find more branding tips and build a strong reputation 👉 bit.ly/3Dr8zuE #BlogPost #MondayMotivation pic.twitter.com/FZ0meESpir
