In this final blog in our series examining the PESO framework, we delve a little deeper into the world of paid media, the role it plays in PR and marketing plans, and its relationship with the other PESO elements. Make sure you read our previous blogs to recap on the fundamentals of the PESO framework […]
November calls for falling leaves, fireworks and apparently a national lockdown! But that won’t stop our AMBITIOUS team from making the most out of what online events have to offer. From enchanted Christmas trails, to technology festivals, here are the team with five things they are looking forward to in November… Helen “I’m looking forward […]
Many b2b businesses are yet to understand the true potential of podcasting. What was previously considered as niche media, is now a mainstream channel with an average of 6.5 million Brits listening to podcasts weekly. There’s an array of reasons why launching a B2B podcast could be great for your content strategy, so here are […]
It’s been a while since we’ve shared our five things blog, but with the return of some ‘normality’, we’re bringing it back. This October will look slightly different to the last, with lack of large events for starters. But, we’re still excited for the intimate gatherings, client launches and eventful month ahead . Here are […]
We’re looking for an ambitious individual who is looking to take their next career step, join an established PR agency and become a valued member of the AMBITIOUS team in the role of PR & Communications Apprentice. You’ll need to have a good understanding & genuine interest in the role of PR & Communications. And […]
Did you know that 70% of Millenials are more likely to choose a brand if it demonstrates inclusion and diversity within its marketing campaigns? According to Joyann Boyce from The Social Detail, this is a clear sign of society we are moving to and that today people want brands to stand behind what they preach in […]
Getting your foot on the PR career ladder can be a challenge. It’s a competitive industry. But with a summer of social distancing restrictions in place, securing a work place experience has added another barrier for many students this year. We’ve been able to offer a ‘remote working’ internship and last month we took on […]
A lot has changed since January, so we thought it was time to refresh ourselves on what is trending in our industry at the moment. Izzy, our Junior Content Executive, has spent the last few weeks reading industry news and listening to talks to find out what’s hot and what’s not. In this blog, she […]
If you’re reading this blog, you have most likely been asking yourself “How do I market on social media to older generations?” Think about the last time you used social media – what type of images did you see? Chances are they were aspirational, and if they featured people, they would have been young and […]
With so much content on social media channels from businesses and brands of all sizes, it’s more important than ever to create content that cuts through and engages with your audience. But how? How can you create content that stands out in an overcrowded arena and not only reaches but resonates with and impacts the […]
