A share of voice analysis is one of the most helpful and insightful tools in a PR’s arsenal. Ever since we’ve been able to pull media mentions, we’ve been comparing groups of competitors. It helps us set KPIs, benchmark against and gain insight into what topics are cutting through in the media – it’s not an ego […]
Persona mapping is a critical business function that can help your marketing functions create better engagement and improve return on investment. Businesses that are not basing their marketing efforts on solid persona mapping run the risk of creating ineffective content and marketing strategies, which could hurt their bottom line and more. Knowing not only who […]
The economic power of Generation Z, researchers at Morgan Stanley noting their birth years from 1997–2012, is on the rise. They represent a staggering $360 billion in disposable income, and they’re about to become the highest-paid generation in history. Despite their purchasing capabilities, this next generation of spenders has fundamental differences that make them a […]
In 2010, Kevin Systrom and Mike Krieger founded the photo sharing app, Instagram. It gained instant and rapid popularity. Racking up a million users within two months, and ten million within a year, Instagram boasted over one billion users by 2018. It is now one of the most used social media platforms, globally. Instagram’s rise […]
Choosing the right PR is paramount to ensure your messages and narrative are communicated in the right way. But with a wealth of choices out there, how do you know who’s the right fit for you? And how do you go about finding, and hiring, them? In this blog post, we will explore the process […]
Last week we finally said goodbye to 2020! Although it was not the festive and New Year’s Eve celebrations most of us hoped for, it’s still exciting to begin a new year with fresh goals and an energised mindset. From new starters to new clients, here are the team with five things we’re looking forward […]
In this final blog in our series examining the PESO Model®, created by Gini Dietrich of Spin Sucks in 2014. Here we delve a little deeper into the world of paid media. Including the role it plays in PR and marketing plans, and its relationship with the other PESO® elements. Make sure you read our previous blogs […]
Being confined to our homes doesn’t mean we should stop making videos. For many of our clients, using video has been an important way to keep in touch with staff and customers and we’ve been making sure they feel confident about filming themselves at home. You don’t need a kit or a crew to make […]
As a multi-award-winning PR agency, we love to help our clients with awards submissions and entries, and in this case, South West Awards. The benefits of winning a shiny trophy stretch much further than looking good in the office, it can also improve your brand awareness, give your business credibility and attract talented recruits. We’ve […]
