The UK is a hub of technological innovation, with a third of Europe’s fastest growing tech firms based here. Increasing brand awareness and securing earned media coverage is key for many growing technology companies. But as anyone that has experience in technology PR will tell you, it’s not just about earning a spot on Tech […]
Author Archive for: Greg Halse
About Greg Halse
Greg has over 10 years PR agency experience having worked agency side across B2B, corporate, tech and creative industries.
After studying for a Masters in Broadcast Journalism at Falmouth University, Greg joined London based Franklin Rae PR working with TV, film and entertainment sector clients including Fremantle Media Enterprises and The Royal Television Society.
A move to tech PR agency Marlin PR gave Greg international experience working on Sage, Melbourne ITDBS, Bang & Olufsen and Sony Pro. He returned to the South West with a move to Cohesive Communications where he worked with a broad range of clients, such as social media aggregator Blurrt, IT service provider Logicalis UK and a number of cyber security vendors including iSIGHT Partners, FireEye and Fortinet.
At AMBITIOUS Greg’s been working across B2B, education, property and tech clients including Procorre, Origin Workspace, Whistle Punks Urban Axe Throwing & Access Creative College Bristol.
Key skills: Media relations, copywriting, content creation, tech PR, corporate PR, B2B PR
Entries by Greg Halse
A strong media relations strategy is at the heart of any technology PR campaign. Taking the time to get to know the technology journalists and publications will pay dividends in your quest for earned media coverage. Need a hand? In this blog, we’ll share our insights based on two decades of dealing with the technology […]
So you’ve nailed the first step in the journey of your app; your big idea has come to fruition and you’re getting ready to launch your shiny new app to the big wide world. But when it comes to getting your app from the store onto the smart devices of potentially millions of people, where […]
Eleven startup companies from Bristol’s world-leading tech scene were last night battling it out to pitch and demo their products at SETsquared Bristol’s Tech-Xpo 2020. It was the first time in Tech-Xpo’s sixteen-year history that the event was hosted online. And, we took the opportunity to tune in and hear from the who’s who on the Bristol tech scene […]
A press release is still one of the most popular communication tools that can be used to help share news about your brand, service or product. Securing press coverage – also known as earned media – helps to give your business third-party credibility and is an effective part of communications and content marketing strategies. Compared […]
Newsrooms, editorial teams and freelance journalists across the UK are themselves contending with the extraordinary challenge of covering the COVID-19 pandemic while also reporting on other timely news events. And, working with journalists across sector, regional & national business press, it’s clear to our PR agency team that news priorities and procedures are continuing to […]
Automation is creeping its way into most aspects of our lives – if there’s a problem, let’s look to robotics, AI or machine learning to fix it. Take writing. It’s a skill that children spend a huge proportion of their school day mastering, and yet endless programmes exist to wipe out grammatical errors and rewrite […]
Like many industries, the media landscape is going through a digital transformation which is changing the way newsrooms operate. As part of this year’s Social Media Week Bristol, CIPR South West hosted a session looking the day-to-day working environments of digital editors and journalists to help brands and individuals tailor their pitches to get coverage […]
Got loads of good ideas about getting your business featured in the media, but no idea how to approach journalists and editors? As a PR agency we’re used to shaping stories and ‘selling in’ ideas to the media. And, its fair to say it takes time, skill and decent planning to achieve the best results. […]
If you run a business or have a product or service to sell then you’ve probably thought of ways to getting media coverage and being featured in the press – online, broadcast or in print. But what exactly are journalists looking for – and how do they want to be approached? We recently went along […]
Super excited to be involved! twitter.com/WestofEnglandC…
This time last year, we were was slinging axes at the @WhistlePunksUK Bristol launch night 🪓 Life hack: axe throwing is a great stress reliever, for you know... when lockdown is lifted 😉 #FlashbackFriday pic.twitter.com/8HsfvDOfLE
🗣 “If a Journalist can cover a story without linking, then start again.” Great kick off to @digitalgaggle from @CarrieRosePR this morning! Spilling all the tea on building links that people actually click on 👀☕️ #DigitalGaggle pic.twitter.com/NNpaBURyaG