London Tech Week, one of the UK’s flagship technology events is over for another year. As expected, it delivered a wave of announcements, policy signals and industry commitments that go well beyond the show floor. Set against a backdrop of rapid AI acceleration, regulatory pressure and global competition for investment, London Tech Week made one thing […]
The technology space isn’t just competitive… It’s relentless. The most successful tech companies and startups recognize the importance of effective communications and management of brand reputation. These two aspects are just as critical as the products a business sells With rapid advances driving fierce innovation and constant change. There’s staying afloat and there’s staying ahead…. […]
The financial services industry is undergoing massive disruption. Emerging fintechs are fuelling demand for innovation. Customers are expecting improved experiences and personalised services. Legacy banking systems are being pushed aside in favour of new solutions. Consumers are driving these changes, and banking can use its disruption responses as leverage. Digital innovation With three in four […]
Despite all the growth and change in the scope of the public relations function, a written press release still remains a core function of PR. It can be used for many things. Issuing breaking news, regular company updates, success stories, a press release announcing new hires, new partnerships or even a product launch. But why are […]
How to create a communication strategy in seven simple steps A communication strategy is a structured plan that sets out how your organisation will deliver the right messages to the right audiences, through the right channels at the right time. Whether you’re looking to improve internal engagement, launching a campaign, navigating change or building brand […]
Running a press office for cybersecurity companies is like nothing else. It requires a high degree of attention and industry knowledge to be able to support the press with the information they need – from insights that the media can quote from within the business, case studies or more data for a story. Having a […]
A guide for cybersecurity professionals Establishing your presence in the media takes time and effort. There are more opportunities than ever before to appear in interviews on TV, online, podcasts, social media channels and radio. The media landscape has exploded. People expect to see and hear from companies and experts now, therefore, it’s never been […]
The news is busier than ever, not least for the cybersecurity industry. Therefore, getting cut through is essential. Telling the right story will increase your visibility and kudos with journalists. But, what is the right story? Cybersecurity companies have a wealth of information at their fingertips, from detecting new forms of malware to unpicking how […]
The strategies and tactics needed to get your brand seen and heard have changed in today’s always-on world. Much more is needed than the traditional PR route of crafting a press release, pitching to journalists and building a great contacts list. You need to pick your tactics wisely. In this blog, we look at 5 […]
Influencer marketing has come a long way in recent years. It is no longer bound to the confines of Instagram, targeting an audience of teens and tweens. In short, influencer marketing has grown up. Influencer marketing is no longer the sole domain of celebrity influencers and accounts with over one million followers. It’s far more […]
