Entries by Greg Halse

BRADFORDS BUILDING SUPPLIES SETS OUT ITS 2021 CORPORATE SUSTAINABILITY AGENDA

Bradfords Building Supplies launches one of the UK’s first Sustainable Home Centres in-branch at Glastonbury as they set out their 2021 corporate sustainability agenda. Following an incredible 2020 and with the new year now well underway, at AMBITIOUS we couldn’t be more excited to be continuing our work with Bradfords Building Supplies.  Proud of its […]

4 of the best B2B PR campaign examples to inspire you in 2021

Here at AMBITIOUS PR, we love the latest B2B PR campaign examples from brands in a range of industries. Analysing campaigns inspires us for our own work with our B2B client base. Here is inspiration for your 2021 campaign planning. These are four of our favourite examples that have captured our attention. The best PR […]

10 QUESTIONS TO ASK BEFORE WRITING A PRESS RELEASE

A press release is still one of the most popular communication tools that can be used to help share news about your brand, service or product. Securing press coverage – also known as earned media – helps to give your business third-party credibility and is an effective part of communications and content marketing strategies. Compared […]

Engaging with journalists in a crisis

Newsrooms, editorial teams and freelance journalists across the UK are themselves contending with the extraordinary challenge of covering the COVID-19 pandemic while also reporting on other timely news events. And, working with journalists across sector, regional & national business press, it’s clear to our PR agency team that news priorities and procedures are continuing to […]

THE EVOLUTION OF TRADITIONAL NEWSROOMS IN THIS DIGITAL AGE

Like many industries, the media landscape is going through a digital transformation which is changing the way newsrooms operate. As part of this year’s Social Media Week Bristol, CIPR South West hosted a session looking the day-to-day working environments of digital editors and journalists to help brands and individuals tailor their pitches to get coverage […]