Entries by Greg Halse

Why B2Bs should include influencers in their marketing strategy

Most industries have been forced to rethink their approaches during the pandemic, and the influencers’ marketing strategy is taking centre stage. It’s one of the reasons why influencer marketing is starting to grow up. Sudden restrictions on travel and working together forced entire marketing campaigns and events to be pulled. Sales strategies were thrown into […]

Boost Your Brand’s Authenticity With A Grassroot Internet Celebrity

A grassroots internet celebrity offers an innovative way to boost a brand’s authenticity While influencers might reach millions of fans, likes and shares won’t pay the bills. However, with new platforms like Cameo, a nascent internet celebrity is able to monetise their fame. This is driving growth in ‘grassroots celebrities’, who aren’t household names but […]

BRADFORDS BUILDING SUPPLIES SETS OUT ITS 2021 CORPORATE SUSTAINABILITY AGENDA

Bradfords Building Supplies launches one of the UK’s first Sustainable Home Centres in-branch at Glastonbury as they set out their 2021 corporate sustainability agenda. Following an incredible 2020 and with the new year now well underway, at AMBITIOUS we couldn’t be more excited to be continuing our work with Bradfords Building Supplies.  Proud of its […]

4 of the best B2B PR campaign examples to inspire you in 2021

Here at AMBITIOUS PR, we love the latest B2B PR campaign examples from brands in a range of industries. Analysing campaigns inspires us for our own work with our B2B client base. Here is inspiration for your 2021 campaign planning. These are four of our favourite examples that have captured our attention. The best PR […]

10 QUESTIONS TO ASK BEFORE WRITING A PRESS RELEASE

A press release is still one of the most popular communication tools that can be used to help share news about your brand, service or product. Securing press coverage – also known as earned media – helps to give your business third-party credibility and is an effective part of communications and content marketing strategies. Compared […]