Entries by Greg Halse

5 PR tactics to crack the news cycle

The strategies and tactics needed to get your brand seen and heard have changed in today’s always-on world. Much more is needed than the traditional PR route of crafting a press release, pitching to journalists and building a great contacts list. You need to pick your tactics wisely. In this blog, we look at 5 […]

Why B2Bs should include influencers in their marketing strategy

Or, why influencer marketing is starting to grow up. Most industries have been forced to rethink their approaches during the pandemic, and the influencers’ marketing strategy is taking centre stage. It’s one of the reasons why influencer marketing is starting to grow up. Sudden restrictions on travel and working together forced entire marketing campaigns and […]

Boost Your Brand’s Authenticity With A Grassroot Internet Celebrity

A grassroots internet celebrity offers an innovative way to boost a brand’s authenticity While influencers might reach millions of fans, likes and shares won’t pay the bills. However, with new platforms like Cameo, a nascent internet celebrity is able to monetise their fame. This is driving growth in ‘grassroots celebrities’, who aren’t household names but […]

The social media renaissance: learning to play nice online

Why the social media renaissance rewards brands that play nice on social media The great social media renaissance is underway, says Nadja Bellan-White, Vice Media Group’s Global CMO. The defining feature of this revolution is a change in the role of social media, brought about by the global pandemic. For a whole year, social media […]


Bradfords Building Supplies launches one of the UK’s first Sustainable Home Centres in-branch at Glastonbury as they set out their 2021 corporate sustainability agenda. Following an incredible 2020 and with the new year now well underway, at AMBITIOUS we couldn’t be more excited to be continuing our work with Bradfords Building Supplies.  Proud of its […]

4 of the best B2B PR campaign examples to inspire you in 2021

Here at AMBITIOUS PR, we love the latest B2B PR campaign examples from brands in a range of industries. Analysing campaigns inspires us for our own work with our B2B client base. Here is inspiration for your 2021 campaign planning. These are four of our favourite examples that have captured our attention. The best PR […]

7 top tips for a high tech public relations campaign

A high tech public relations campaign can make a company stand out in a busy marketplace. The UK is a hub of technological innovation, with a third of Europe’s fastest-growing tech firms based here. Increasing brand awareness and securing earned media coverage is key for many growing technology companies. But PR agencies that have experience […]

How technology public relations firms pitch to press

A strong media relations strategy is at the heart of any technology PR campaign. Taking the time to get to know the technology journalists and publications will pay dividends in your quest for earned media coverage. Need a hand? In this blog, we’ll share our insights based on two decades of dealing with the technology […]


A press release is still one of the most popular communication tools that can be used to help share news about your brand, service or product. Securing press coverage – also known as earned media – helps to give your business third-party credibility and is an effective part of communications and content marketing strategies. Compared […]