London Tech Week, one of the UK’s flagship technology events is over for another year. As expected, it delivered a wave of announcements, policy signals and industry commitments that go well beyond the show floor. Set against a backdrop of rapid AI acceleration, regulatory pressure and global competition for investment, London Tech Week made one thing […]
The financial services industry is undergoing massive disruption. Emerging fintechs are fuelling demand for innovation. Customers are expecting improved experiences and personalised services. Legacy banking systems are being pushed aside in favour of new solutions. Consumers are driving these changes, and banking can use its disruption responses as leverage. Digital innovation With three in four […]
Despite all the growth and change in the scope of the public relations function, a written press release still remains a core function of PR. It can be used for many things. Issuing breaking news, regular company updates, success stories, a press release announcing new hires, new partnerships or even a product launch. But why are […]
A grassroots internet celebrity offers an innovative way to boost a brand’s authenticity While influencers might reach millions of fans, likes and shares won’t pay the bills. However, with new platforms like Cameo, a nascent internet celebrity is able to monetise their fame. This is driving growth in ‘grassroots celebrities’, who aren’t household names but […]
So you’ve nailed the first step in the journey of your app; your big idea has come to fruition and you’re getting ready to launch your shiny new app to the big wide world. But when it comes to getting your app from the store onto the smart devices of potentially millions of people, where […]
Media relations 101 Handling journalists is the bread and butter of a PR agency, even with the widening of the scope of PR’s role, media management and journalist engagement remain core activities. Nowhere is this skill more needed, than when a crisis hits. Having the tools and the knowledge to properly manage the media in […]
If you run a business or have a product or service to sell then you’ve probably thought of ways to getting media coverage and being featured in the press – online, broadcast, or in print. But what exactly are journalists looking for – and how do they want to be approached? We recently went along […]
