Entries by Greg Halse

SETsquared Bristol Tech-Xpo 2020: Virtual Pitching at its Best

Eleven startup companies from Bristol’s world-leading tech scene were last night battling it out to pitch and demo their products at SETsquared Bristol’s Tech-Xpo 2020. It was the first time in Tech-Xpo’s sixteen-year history that the event was hosted online. And, we took the opportunity to tune in and hear from the who’s who on the Bristol tech scene […]

10 QUESTIONS TO ASK BEFORE WRITING A PRESS RELEASE

A press release is still one of the most popular communication tools that can be used to help share news about your brand, service or product. Securing press coverage – also known as earned media – helps to give your business third-party credibility and is an effective part of communications and content marketing strategies. Compared […]

Engaging with journalists in a crisis

Newsrooms, editorial teams and freelance journalists across the UK are themselves contending with the extraordinary challenge of covering the COVID-19 pandemic while also reporting on other timely news events. And, working with journalists across sector, regional & national business press, it’s clear to our PR agency team that news priorities and procedures are continuing to […]

THE EVOLUTION OF TRADITIONAL NEWSROOMS IN THIS DIGITAL AGE

Like many industries, the media landscape is going through a digital transformation which is changing the way newsrooms operate. As part of this year’s Social Media Week Bristol, CIPR South West hosted a session looking the day-to-day working environments of digital editors and journalists to help brands and individuals tailor their pitches to get coverage […]

GETTING MEDIA COVERAGE FOR YOUR BUSINESS – HOW TO APPROACH JOURNALISTS

Got loads of good ideas about getting your business featured in the media, but no idea how to approach journalists and editors? As a PR agency we’re used to shaping stories and ‘selling in’ ideas to the media. And,  its fair to say it takes time, skill and decent planning to achieve the best results. […]

GETTING MEDIA COVERAGE FOR YOUR BUSINESS – WHAT TO PITCH AND WHEN

If you run a business or have a product or service to sell then you’ve probably thought of ways to getting media coverage and being featured in the press – online, broadcast or in print. But what exactly are journalists looking for – and how do they want to be approached? We recently went along […]