The financial services industry is currently undergoing massive disruption. Emerging fintech companies are fuelling demand for innovation. Customers are expecting improved experiences and personalised services. Legacy banking systems are being pushed aside in favour of updated digital solutions. Consumers are driving these changes, and banking can use its disruption responses as leverage for great financial […]
Author Archive for: Greg Halse
About Greg Halse
Greg has over 10 years PR agency experience having worked agency side across B2B, corporate, tech and creative industries.
After studying for a Masters in Broadcast Journalism at Falmouth University, Greg joined London based Franklin Rae PR working with TV, film and entertainment sector clients including Fremantle Media Enterprises and The Royal Television Society.
A move to tech PR agency Marlin PR gave Greg international experience working on Sage, Melbourne ITDBS, Bang & Olufsen and Sony Pro. He returned to the South West with a move to Cohesive Communications where he worked with a broad range of clients, such as social media aggregator Blurrt, IT service provider Logicalis UK and a number of cyber security vendors including iSIGHT Partners, FireEye and Fortinet.
At AMBITIOUS Greg’s been working across B2B, education, property and tech clients including Procorre, Origin Workspace, Whistle Punks Urban Axe Throwing & Access Creative College Bristol.
Key skills: Media relations, copywriting, content creation, tech PR, corporate PR, B2B PR
Entries by Greg Halse
Despite all the growth and change in the scope of the public relations function, a written press release still remains a core function of PR. It can be used for many things. Issuing breaking news, regular company updates, success stories, a press release announcing new hires, new partnerships or even a product launch. But why are […]
A growth marketer uses the entire marketing funnel to identify patterns, refine strategies and achieve long-term successful growth. It’s a data-driven, customer-centric approach that considers the full customer journey, from awareness to activation. This is why it aligns itself so well with PR. What is growth marketing? Growth marketing is essentially about experimentation. It’s a […]
Running a press office for cybersecurity companies is like nothing else. It requires a high degree of attention and industry knowledge to be able to support the press with the information they need – from insights that the media can quote from within the business, case studies or more data for a story. Having a […]
A guide for cybersecurity professionals Establishing your presence in the media takes time and effort. There are more opportunities than ever before to appear in interviews on TV, online, podcasts, social media channels and radio. The media landscape has exploded. People expect to see and hear from companies and experts now, therefore, it’s never been […]
The news is busier than ever, not least for the cybersecurity industry. Therefore, getting cut through is essential. Telling the right story will increase your visibility and kudos with journalists. But, what is the right story? Cybersecurity companies have a wealth of information at their fingertips, from detecting new forms of malware to unpicking how […]
The strategies and tactics needed to get your brand seen and heard have changed in today’s always-on world. Much more is needed than the traditional PR route of crafting a press release, pitching to journalists and building a great contacts list. You need to pick your tactics wisely. In this blog, we look at 5 […]
Influencer marketing has come a long way in recent years. It is no longer bound to the confines of Instagram, targeting an audience of teens and tweens. In short, influencer marketing has grown up. Influencer marketing is no longer the sole domain of celebrity influencers and accounts with over one million followers. It’s far more […]
A grassroots internet celebrity offers an innovative way to boost a brand’s authenticity While influencers might reach millions of fans, likes and shares won’t pay the bills. However, with new platforms like Cameo, a nascent internet celebrity is able to monetise their fame. This is driving growth in ‘grassroots celebrities’, who aren’t household names but […]
Why the social media renaissance rewards brands that play nice on social media The great social media renaissance is underway, says Nadja Bellan-White, Vice Media Group’s Global CMO. The defining feature of this revolution is a change in the role of social media, brought about by the global pandemic. For a whole year, social media […]
More great news to share! We're happy to announce we've made @prweekuknews Top 150 table in the 'Corporate and Financial' category, in at number 49. Find out about our corporate offer here: bit.ly/3WsQHL2 #CorporatePR #FinancialPR pic.twitter.com/3iOxeGFP21
The more visibility your business has, the more it will come under scrutiny. Becoming a scale-up is a critical time to prepare well for a crisis. Read our eBook to discover how to protect your company’s reputation: bit.ly/3LmvzRx #ScaleUp #ReputationManagement pic.twitter.com/tDsJ5TQKyP
Are you an ambitious individual looking for your next role? We’re hiring! We’re looking for new additions to our team to support our agency as it grows. For more information and to apply, head over to our website: bit.ly/3Ip3yI9 #PRjobs #Hiring #Careers pic.twitter.com/9hCUqe1T6i
Many thanks to brilliant @businesslive journalists @andrewarthur90 and @AbiTurner7 for coming to AMBITIOUS HQ and providing us with invaluable insight into how they operate and how we can continue to generate positive headlines for our clients here in the South West. #AgencyLife pic.twitter.com/oPPWbYc7iq
As public relations becomes increasingly digital-focused, optimised content is crucial for brands to get the presence they desire. In our new blog post, we cover the SEO tactics you need to improve your content. Find out more: bit.ly/3pF1dCi #ContentWriting #SEO pic.twitter.com/5eLqq4yAMG