The strategies and tactics needed to get your brand seen and heard have changed in today’s always-on world. Much more is needed than the traditional PR route of crafting a press release, pitching to journalists and building a great contacts list. You need to pick your tactics wisely. In this blog, we look at 5 […]
Author Archive for: Greg Halse
About Greg Halse
Greg has over 10 years PR agency experience having worked agency side across B2B, corporate, tech and creative industries.
After studying for a Masters in Broadcast Journalism at Falmouth University, Greg joined London based Franklin Rae PR working with TV, film and entertainment sector clients including Fremantle Media Enterprises and The Royal Television Society.
A move to tech PR agency Marlin PR gave Greg international experience working on Sage, Melbourne ITDBS, Bang & Olufsen and Sony Pro. He returned to the South West with a move to Cohesive Communications where he worked with a broad range of clients, such as social media aggregator Blurrt, IT service provider Logicalis UK and a number of cyber security vendors including iSIGHT Partners, FireEye and Fortinet.
At AMBITIOUS Greg’s been working across B2B, education, property and tech clients including Procorre, Origin Workspace, Whistle Punks Urban Axe Throwing & Access Creative College Bristol.
Key skills: Media relations, copywriting, content creation, tech PR, corporate PR, B2B PR
Entries by Greg Halse
Most industries have been forced to rethink their approaches during the pandemic, and the influencers’ marketing strategy is taking centre stage. It’s one of the reasons why influencer marketing is starting to grow up. Sudden restrictions on travel and working together forced entire marketing campaigns and events to be pulled. Sales strategies were thrown into […]
A grassroots internet celebrity offers an innovative way to boost a brand’s authenticity While influencers might reach millions of fans, likes and shares won’t pay the bills. However, with new platforms like Cameo, a nascent internet celebrity is able to monetise their fame. This is driving growth in ‘grassroots celebrities’, who aren’t household names but […]
Why the social media renaissance rewards brands that play nice on social media The great social media renaissance is underway, says Nadja Bellan-White, Vice Media Group’s Global CMO. The defining feature of this revolution is a change in the role of social media, brought about by the global pandemic. For a whole year, social media […]
Bradfords Building Supplies launches one of the UK’s first Sustainable Home Centres in-branch at Glastonbury as they set out their 2021 corporate sustainability agenda. Following an incredible 2020 and with the new year now well underway, at AMBITIOUS we couldn’t be more excited to be continuing our work with Bradfords Building Supplies. Proud of its […]
Here at AMBITIOUS PR, we love the latest B2B PR campaign examples from brands in a range of industries. Analysing campaigns inspires us for our own work with our B2B client base. Here is inspiration for your 2021 campaign planning. These are four of our favourite examples that have captured our attention. The best PR […]
The UK is a hub of technological innovation, with a third of Europe’s fastest growing tech firms based here. Increasing brand awareness and securing earned media coverage is key for many growing technology companies. But as anyone that has experience in technology PR will tell you, it’s not just about earning a spot on Tech […]
A strong media relations strategy is at the heart of any technology PR campaign. Taking the time to get to know the technology journalists and publications will pay dividends in your quest for earned media coverage. Need a hand? In this blog, we’ll share our insights based on two decades of dealing with the technology […]
So you’ve nailed the first step in the journey of your app; your big idea has come to fruition and you’re getting ready to launch your shiny new app to the big wide world. But when it comes to getting your app from the store onto the smart devices of potentially millions of people, where […]
A press release is still one of the most popular communication tools that can be used to help share news about your brand, service or product. Securing press coverage – also known as earned media – helps to give your business third-party credibility and is an effective part of communications and content marketing strategies. Compared […]
@SubstackInc is taking the written world by storm! 📨 Digital newsletters straight to the inbox 🌟 Access to exclusive works and authors 👥 1,000,000 subscribers Take a look at our blog for in-depth insights into the platform: bit.ly/35mX0Jw #DigitalMarketing #Substack pic.twitter.com/iKiomx2ZQt
Influencer marketing is one of the most important strategies any PR and comms team can implement. But could there be an untapped market withinn the education sector? In @FENews we explore the potential of harnessing a student body as social influencers tinyurl.com/2s3965kc pic.twitter.com/eXypAqBMi5
🌟 We have an amazing opportunity for an ambitious individual to join our team as a PR Associate Director 🌟 Discover how you can join our A-Team! ambitiouspr.co.uk/ambitious-p… We're looking forward to hearing from you... #JobPost #MondayMotivation #PRagency
The second article is ‘The Aga’s not included’: tales from an overheated property market, read here on @FT: ft.com/content/7dd886… It mentions @coadjute as a helpful resource between the stories of chaos about moving house 🏘️ #HouseMoving #DigitalMarketing #FridayVibes
Woohoo! More incredible news just in: our amazing clients @coadjute have appeared not once, but twice in @FT this week! 📰💸 In the first article, they talk about blockchain speeding up homebuying, subscribe to read here: ft.com/content/1bc90b… #Blockchain #FinancialTimes