Entries by Evelina Jankauskyte

B2B social media trends on LinkedIn

Since lockdown began, we’ve seen the number of companies leveraging LinkedIn increase. With fewer face to face encounters, businesses have turned to LinkedIn to nurture and build new relationships. Over the last few months, we’ve been working with clients to re-position how they conduct business using LinkedIn. Here are the key shifts in behaviour and […]

PR & Comms trends for 2020 – what’s on the horizon this year?

2020 has arrived and so we’re looking at some of the key themes that might shape and influence our work here at AMBITIOUS. The Cision and PR Week annual Global Comms Report is always a great insight into industry trends, so we’ve been mulling over the findings from its latest report looking at 2019. As […]

How to connect with tradespeople on social media

Through our work with global workwear brands and companies in the construction sector, we’ve learned that tradespeople are getting savvy when it comes to social media. It’s an important part of a digital strategy. From Facebook groups to social influencers, we lift the lid on where to find – and engage with – tradespeople, companies […]

FREE SOCIAL MEDIA SEMINAR AND NETWORKING AT THE BUSINESS SHOWCASE SOUTH WEST

AMBITIOUS PR is busy preparing for one of Autumn’s biggest Bristol business events – the Business Showcase South West. Taking place at Ashton Gate stadium on the 23rd October, the free event is a great opportunity to network, connect with other businesses, hear from industry leaders and meet new suppliers. This year marks the event’s 10th anniversary […]

WOULD FUNCTIONAL CHANGES MAKE SOCIAL MEDIA A HAPPIER PLACE?

We read a lot about the downsides (or should that be ‘the dark side’?) of social media. Trolling, offensive and prejudiced comments, the stresses of ‘Insta perfection’, negative impacts on young people’s mental health and self-esteem, and much, much more. You don’t have to look far to find evidence to back up these claims either. […]

KEY THINGS TO KEEP IN MIND WHEN WORKING WITH INFLUENCERS

In the world of PR and marketing communications, influencer marketing has become one of the biggest trends that brands should take notice of.  Did you know that as of 2019, the influencer market is worth £4.1bn, and that in 2017 92% of marketers using it found it to be an effective way to achieve their […]

WHAT ARE THE BIGGEST SOCIAL MEDIA TRENDS FOR 2020?

“What are the biggest social media trends for 2020?” What better question to kick off this year’s Social Media Week Bristol? Whether social media marketing is your main role, or a skill you’re developing as a business owner, it’s an aspect of running a business that can’t be ignored. As organisers of Social Media Week […]

WHY YOU SHOULD BE TAKING INSTAGRAM SERIOUSLY AS A B2B PLATFORM

Don’t see Instagram as the place to talk from your business to other businesses? Then think again … Over the next few months we’re going to be sharing value insight and top take-aways from our recent visit to Social Media Week New York. A fantastic trip, packed full of inspirational talks it’s fair to say […]