Here at AMBITIOUS, we work with many B2B clients and our approach is very much around the belief that ‘businesses are people too’. So, we were glad to hear Luan Wise say the same at her Social Media Week Bristol session entitled ‘Why social media matters to the B2B buyer journey’. “It’s important to remember […]
Author Archive for: Evelina Jankauskyte
About Evelina Jankauskyte
Evie is an experienced digital marketer and for the past 10 years has held both agency and in-house positions.
Prior to joining AMBITIOUS, Evie started her career in PR and communications roles working for tech start-ups. She then moved agency side to strengthen her digital skills and worked at Edit and Greenlight Digital in London, helping run events and create digital PR campaigns for household brands including Hiscox, L&G, CurrysPCWorld and Millennium Hotels & Resorts.
In her day-to-day role at AMBITIOUS as Digital Lead Evie works with clients to develop social media strategies that resonate with key audiences, develops content marketing campaigns to grow a brand’s online footprint, and runs regular training workshops for both clients and public. She is also a key member of the Social Media Week Bristol team, helping bring the event to the city and has previously represented AMBITIOUS at Social Media Week New York, Social Media Week London, and Social Media Week Poland.
An active member of CIPR South West and EVO networking group, Evie has spoken at industry events Brighton SEO, EVO Bath, Social Media Week Bristol and Business Showcase South West.
Key Skills: digital PR, social media strategy, social media training, creative social media strategy, keyword research, offsite SEO, content marketing, LinkedIn advertising, backlinks, data analysis, google analytics
Since lockdown began, we’ve seen the number of companies leveraging LinkedIn increase. With fewer face to face encounters, businesses have turned to LinkedIn to nurture and build new relationships. Over the last few months, we’ve been working with clients to re-position how they conduct business using LinkedIn. Here are the key shifts in behaviour and […]
2020 has arrived and so we’re looking at some of the key themes that might shape and influence our work here at AMBITIOUS. The Cision and PR Week annual Global Comms Report is always a great insight into industry trends, so we’ve been mulling over the findings from its latest report looking at 2019. As […]
Social media can be a brilliant place to stay up to date on issues you care about – but it can also be one huge distraction if you don’t approach it wisely. That social media ‘noise’ that is often referred to when we’re devising strategies to reach people also applies when you’re a consumer of […]
Through our work with global workwear brands and companies in the construction sector, we’ve learned that tradespeople are getting savvy when it comes to social media. It’s an important part of a digital strategy. From Facebook groups to social influencers, we lift the lid on where to find – and engage with – tradespeople, companies […]
AMBITIOUS PR is busy preparing for one of Autumn’s biggest Bristol business events – the Business Showcase South West. Taking place at Ashton Gate stadium on the 23rd October, the free event is a great opportunity to network, connect with other businesses, hear from industry leaders and meet new suppliers. This year marks the event’s 10th anniversary […]
We read a lot about the downsides (or should that be ‘the dark side’?) of social media. Trolling, offensive and prejudiced comments, the stresses of ‘Insta perfection’, negative impacts on young people’s mental health and self-esteem, and much, much more. You don’t have to look far to find evidence to back up these claims either. […]
In the world of PR and marketing communications, influencer marketing has become one of the biggest trends that brands should take notice of. Did you know that as of 2019, the influencer market is worth £4.1bn, and that in 2017 92% of marketers using it found it to be an effective way to achieve their […]
“What are the biggest social media trends for 2020?” What better question to kick off this year’s Social Media Week Bristol? Whether social media marketing is your main role, or a skill you’re developing as a business owner, it’s an aspect of running a business that can’t be ignored. As organisers of Social Media Week […]
Don’t see Instagram as the place to talk from your business to other businesses? Then think again … Over the next few months we’re going to be sharing value insight and top take-aways from our recent visit to Social Media Week New York. A fantastic trip, packed full of inspirational talks it’s fair to say […]
Last but not least, 🇴 is for 𝙤𝙬𝙣𝙚𝙙 𝙢𝙚𝙙𝙞𝙖. This refers to any content that is owned, created and distributed by you, and that you have complete control over 🎛 Learn more on how to utilise this & other kinds of media in the 𝙋𝙀𝙎𝙊 model: buff.ly/3s87mCC pic.twitter.com/gu6Waq0ZDK
🇸 is for 𝙨𝙝𝙖𝙧𝙚𝙙 𝙢𝙚𝙙𝙞𝙖 📲 Shared includes social media platforms, partnerships, charity links & influencer engagement 📣 Sharing your business' values, updates and news is essential. Find out more: buff.ly/3s87mCC pic.twitter.com/1TKqF7d5A2
🇪 comes next in the 𝙋𝙀𝙎𝙊 model. This stands for 𝙚𝙖𝙧𝙣𝙚𝙙 𝙢𝙚𝙙𝙞𝙖, the unpaid coverage generated through press releases, features, providing topical comments, interviews, and influencer outreach. Find out how to use 𝙋𝙀𝙎𝙊 to your advantage: buff.ly/3s87mCC pic.twitter.com/GdIRXw6brB
🅿️ stands for 𝙥𝙖𝙞𝙙 𝙢𝙚𝙙𝙞𝙖, the advertising that you pay for 💰💻 Learn how you can use this to your advantage in your business with our detailed explanation of the 𝙋𝙀𝙎𝙊 model: buff.ly/3s87mCC pic.twitter.com/wQFYdwR9wC
What does 𝙋𝙀𝙎𝙊 stand for? This week we’ll be explaining exactly that! Each letter represents a different form of media and the action it takes. Stay tuned to see how this can help create content for your business! ✨ buff.ly/3s87mCC pic.twitter.com/GTBdg9DvmH