Brands without a social media video strategy will soon be left behind. During the coronavirus pandemic, many people expected internet usage to surge as opportunities for offline interactions become rarer. However, while average usage did increase by 9 minutes between 2019 and 2020, that’s a slower rate of increase than in previous years. In addition, […]
Author Archive for: ClaireSnook
About Claire Snook
Claire has worked in comms for more than 20 years, starting as a journalist before moving into PR and digital marketing roles. Starting her PR career with Packer Forbes in London, Claire has worked for agencies including McCann Manchester and Zone, working across B2B and B2C clients in most sectors.
Claire expanded her background to include content and SEO as the burgeoning internet industry started to grow. Clients she's worked on include Lloyds Banking Group, Unilever, Adidas, Scholl, Shloer, Virgin, as well as startups and scaleups.
Claire has a love for all things digital and she looks after the digital comms here at AMBITIOUS.
Key skills: SEO content writing, content creation, digital marketing, digital PR
Entries by Claire Snook
Sustainability Communications: PR Consultant Now is the time to join this ambitious company, flex your experience, and embrace new challenges! Come and talk to AMBITIOUS! We’re expanding our AMBITIOUS team and we’re recruiting a new PR Consultant with sustainability communications experience. About you You currently hold the role of Account Manager or Senior Account Executive […]
Brands must provide privacy and authenticity to succeed online. The internet is nearly 40 years old, and it’s starting to grow up. It’s becoming a place where safety, privacy and authenticity carry high values rather than a free-for-all, anything-goes space. This changing attitude is tied to the seismic shift in digital/real-world relationships that’s happened […]
Why the social media renaissance rewards brands that play nice on social media The great social media renaissance is underway, says Nadja Bellan-White, Vice Media Group’s Global CMO. The defining feature of this revolution is a change in the role of social media, brought about by the global pandemic. For a whole year, social media […]
One of the really great things about digital marketing is that we can get a deep understanding of ROI. Measuring digital marketing ROI is absolutely essential to ensure you’re getting your money’s worth. Without knowing the performance, it’s impossible to determine whether your tactics are generating the right results. Knowing how effective your tactics are […]
Why your brand should be listening, not leading, on social media platforms Using social media platforms was just one of many ways that people communicated with each other. Thanks to the pandemic, users are turning to social media as a way to replace day-to-day interactions. The number of users and the time they spend online […]
Learn how you can take a scientific approach to social media For many brands, social media marketing is a mysterious, unknown quantity. They don’t know how it works or why. As a result many businesses just pump out tweets and posts because “you’ve got to have something on social”. There is a real science to […]
The results are in and AMBITIOUS has been named Best PR Agency of the Year by The Drum Recommends. We’re so pleased, especially as this is the fourth year in a row that we’ve won. The Best PR Agency of the Year award is for agencies under 40 staff, and we certainly had stiff competition […]
Catch All The Highlights From Social Media Week New York Social Media Week NYC 2021 has just concluded, with dozens of industry experts discussing the latest trends in social media and how it affects brands. There’s a lot to learn from these industry leaders. We’ve kept a close eye on what they have to say. […]
Make inbound marketing part of your strategy to help your healthcare business grow. Inbound marketing is an extremely effective method of customer acquisition and retention. Customers – better known as patients, carers and families – will research healthcare providers for advice and guidance, such as symptom or procedure pages if they have a personal concern. […]
A proud moment for us! Thank god for the scream warning 🥴🔊 twitter.com/drumrecommends…
For Content Exec Izzy, Bristol means great festivals are only a short drive away! 🎪 With @LSTDBristol and @tokyoworlduk coming up later this year, she'll be at the front of the queues! pic.twitter.com/FBkEfdvFSM
We recently spoke to Mark Smithers, Centre Manager at @Access_Creative College, about the role that specialist FE colleges can play in nurturing the next generation of PR people, content creators, and general agency folk. Find out what he had to say 👉 bit.ly/2UgTmvv pic.twitter.com/Q03DOU41VM
Our work for clients revolves around creativity on a daily basis 🪄 Without it, we cannot defy the dull... Creativity is part of our DNA. It’s a rewarding community to be part of and we’re proud to support and celebrate the #WeAreCreative campaign this year. pic.twitter.com/pCjiBJpBSX