Entries by Claire Snook

Video is king of social media, what next?

Brands without a social media video strategy will soon be left behind. During the coronavirus pandemic, many people expected internet usage to surge as opportunities for offline interactions become rarer. However, while average usage did increase by 9 minutes between 2019 and 2020, that’s a slower rate of increase than in previous years. In addition, […]

We need you! A Sustainability Communications PR Consultant

Sustainability Communications: PR Consultant Now is the time to join this ambitious company, flex your experience, and embrace new challenges! Come and talk to AMBITIOUS! We’re expanding our AMBITIOUS team and we’re recruiting a new PR Consultant with sustainability communications experience. About you You currently hold the role of Account Manager or Senior Account Executive […]

The Internet grows up: privacy and authenticity

Brands must provide privacy and authenticity to succeed online.   The internet is nearly 40 years old, and it’s starting to grow up. It’s becoming a place where safety, privacy and authenticity carry high values rather than a free-for-all, anything-goes space. This changing attitude is tied to the seismic shift in digital/real-world relationships that’s happened […]

Get measuring: find your ROI in digital marketing

One of the really great things about digital marketing is that we can get a deep understanding of ROI. Measuring digital marketing ROI is absolutely essential to ensure you’re getting your money’s worth. Without knowing the performance, it’s impossible to determine whether your tactics are generating the right results.  Knowing how effective your tactics are […]

How to use inbound marketing for healthcare

Make inbound marketing part of your strategy to help your healthcare business grow. Inbound marketing is an extremely effective method of customer acquisition and retention. Customers – better known as patients, carers and families – will research healthcare providers for advice and guidance, such as symptom or procedure pages if they have a personal concern. […]