Entries by Claire Snook

Leveraging narrative communication

“Let me tell you a story…” That’s a far more enticing opener to a conversation than, for example, “Here are the USPs of the product I want you to buy” and savvy marketers know it. It’s why we’ve seen a shift in communication culture towards the adoption of different forms of storytelling techniques and principles. […]

AMBITIOUS 2021 wrap up

It’s been non-stop here at AMBITIOUS in 2021! It’s been 12 months of growth and development, both in the team and with our brilliant clients, so let’s share some of the good stuff with you…  AMBITIOUS evolution  You might have noticed that the AMBITIOUS brand evolved this year, reflecting our service offer and extended team.   We now […]

The Danger Of Data Analytics In Marketing

Data analytics in marketing is essential for any modern business. If you don’t have data analysed in the right way, you can’t understand your customers, and if you can’t understand them you can’t reach them. So, if data is good, more data must be better, right? Not necessarily. As Rishad Tobaccowala puts it: “We have huge […]

Get measuring: find your ROI in digital marketing

One of the really great things about digital marketing is that we can get a deep understanding of ROI. Measuring digital marketing ROI is absolutely essential to ensure you’re getting your money’s worth. Without knowing the performance, it’s impossible to determine whether your tactics are generating the right results.  Knowing how effective your tactics are […]

AMBITIOUS named Best PR agency of the year 2021

The results are in and AMBITIOUS has been named Best PR Agency of the Year by The Drum Recommends. We’re so pleased, especially as this is the fourth year in a row that we’ve won.  The Best PR Agency of the Year award is for agencies under 40 staff, and we certainly had stiff competition […]

Using social media for business

It has been a little over a decade since its inception, but using social media for business has had a massive impact on how businesses market their services and products. Social media platforms are now integrated into virtually every facet of our daily lives for most people, with users spending an average of two hours […]

Why combine PR strategy with SEO?

Why combine PR strategy with SEO? When you think of PR strategy, the first thing that comes to mind wouldn’t be search engine optimisation. But, from an SEO and PR perspective, understanding SEO and how it can be folded into public relations can be the key to mutual success for both. But how? More often […]