It’s been a little over a decade since the inception, but using social media for business has had a huge impact on how we sell services and products. Social media platforms are integrated into every part of our daily lives for most people, with users spending an average of two hours and 25 minutes a […]
Author Archive for: ClaireSnook
About Claire Snook
Claire has worked in comms for more than 20 years, starting as a journalist before moving into PR and digital marketing roles. Starting her PR career with Packer Forbes in London, Claire has worked for agencies including McCann Manchester and Zone, working across B2B and B2C clients in most sectors.
Claire expanded her background to include content and SEO as the burgeoning internet industry started to grow. Clients she's worked on include Lloyds Banking Group, Unilever, Adidas, Scholl, Shloer, Virgin, as well as startups and scaleups.
Claire has a love for all things digital and she looks after the digital comms here at AMBITIOUS.
Key skills: SEO content writing, content creation, digital marketing, digital PR
The end of the pandemic is in sight and now is the time to revisit your PR and communications strategy and tactics. Without a doubt, Covid-19 has changed how we interact with the world. Our lives moved online in 2020 and savvy businesses that took advantage of our digital lives reaped the rewards. The world […]
PR isn’t the first thing that pops up when thinking about SEO, but understanding what is PR in SEO is key to great results. Businesses often separate PR and SEO, with PR to promote the brand and SEO concentrating on ranking and traffic. Blending PR and SEO together achieves better results. Even Google’s John Mueller […]
Writing the perfect press release is an art form, believe us! 🖼️ 🖥️ To make sure you write the best press release possible, here are ten questions to ask before you even put finger to keyboard ✨ buff.ly/3alWJWR #PressRelease #PRtips pic.twitter.com/xfT3dBnh7O
Last but not least, 🇴 is for 𝙤𝙬𝙣𝙚𝙙 𝙢𝙚𝙙𝙞𝙖. This refers to any content that is owned, created and distributed by you, and that you have complete control over 🎛 Learn more on how to utilise this & other kinds of media in the 𝙋𝙀𝙎𝙊 model: buff.ly/3s87mCC pic.twitter.com/gu6Waq0ZDK
🇸 is for 𝙨𝙝𝙖𝙧𝙚𝙙 𝙢𝙚𝙙𝙞𝙖 📲 Shared includes social media platforms, partnerships, charity links & influencer engagement 📣 Sharing your business' values, updates and news is essential. Find out more: buff.ly/3s87mCC pic.twitter.com/1TKqF7d5A2
🇪 comes next in the 𝙋𝙀𝙎𝙊 model. This stands for 𝙚𝙖𝙧𝙣𝙚𝙙 𝙢𝙚𝙙𝙞𝙖, the unpaid coverage generated through press releases, features, providing topical comments, interviews, and influencer outreach. Find out how to use 𝙋𝙀𝙎𝙊 to your advantage: buff.ly/3s87mCC pic.twitter.com/GdIRXw6brB