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125 search results for: personal brand

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12 ways to create a successful personal brand

Prominent figures such as Mark Zuckerberg, Elon Musk and the Kardashians are great examples of successful personal branding. They are as well known as leading brands like Apple and Coca Cola, and their followers can have high levels of adoration for them. Whether you love them or hate them, their notoriety is unquestionable. People like […]

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BUILDING A PERSONAL BRAND in 2023

CEOs, business leaders and entrepreneurs can all benefit from personal branding. The idea of personal brand, particularly within businesses and industries, is often a misunderstood principle. On the grounds that many liken personal branding to that of a modern celebrity, fame-driven exercise. If this sentiment is something you gravitate towards, now is the time to […]

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The essentials of brand storytelling

People don’t just buy products, they buy stories. Statistics suggest that 55% of people are more likely to buy a product if they love the story behind a brand. But what makes a compelling brand story? And why do brand stories matter in the first place? What is a brand story? Your brand’s story essentially […]

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Building your brand

Recently the AMBITIOUS team paid a visit to Watershed to attend the first post-covid Bristol Creative Industries keynote event.   The speaker was Rita Clifton, former chairman of Interbrand, columnist, commentator, and global branding expert. During her insightful session at Bristol’s Watershed, Clifton touched on many of the cornerstones of building your brand, and how they […]

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Rita Clifton talks brand strategy

Brand strategy is a term many of you reading this will have heard but what do you know about this highly specialised practice?  The legend Rita Clifton CBE has throughout a glittering career risen to the pinnacle of this practice. She recently paid a visit to Bristol, as a keynote speaker at the first post-Covid […]

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Boost Your Brand’s Authenticity With A Grassroot Internet Celebrity

A grassroots internet celebrity offers an innovative way to boost a brand’s authenticity While influencers might reach millions of fans, likes and shares won’t pay the bills. However, with new platforms like Cameo, a nascent internet celebrity is able to monetise their fame. This is driving growth in ‘grassroots celebrities’, who aren’t household names but […]