There has been a significant transformation in PR and communications in recent years, and this is set to continue as technology develops.
We’ve seen fads and practices come and go, and we know those that provide actual value for the businesses we work with.
Progression is the name of the game when it comes to PR. It doesn’t matter if you’re the customer or the agency – if you stay still for too long, you risk being left behind.
How will the media environment evolve in the future, what new owned channels will emerge, and can businesses be heard in an increasingly saturated marketplace?
Here are seven ways we can help companies build their reputation:
- ESG is more than a trend. The corporate environment will change dramatically over the next decade as regulations on ethical business practices and sustainability take effect. The role of public relations teams in ESG planning and communication will only grow with the business case for investing in ESG. Firms that have not yet begun ESG and sustainability PR strategy should do so soon.
- Raise the bar in B2B and corporate PR. Creativity is a prerequisite, not an afterthought. The corporate creative standard is continuously being lifted. Those who take new, inventive ways will be the ones who stand out in the future. A fifty-page whitepaper that has become stale on a microsite will no longer suffice. Businesses will need to embrace increasingly inventive and flexible ways to generate content in order to reach an increasingly critical audience.
- PESO model drives real impact. Companies that use the PESO model in their comms will get the most bang for their buck and achieve the most success. This is why we incorporate it when developing strategies that generate success for our clients. PR professionals are well positioned to drive integrated communications because they understand every aspect of the PESO model and approach everything from a news-led, editorial agenda.
- Use data to create ideas that drive ROI. The technology, software, and skills now exist to bring real insight to PR campaigns. We use these to get a much better idea of the audiences we are targeting, where, when, and how they consume media and content, and what topics will engage them.
- Media relations will still be the base of PR even as media channels evolve. Traditional media relations still serve as a key PR function despite the shifting media landscape, the development of influencers, and the availability of news channels in a variety of formats.
- Online reputation management is crucial. Issues preparedness has long been a crucial component of public relations, but in the digital era, today’s breaking news is never tomorrow’s fish and chip wrapper. Online reputation management (ORM) will play a significant role in issues preparedness. Your company’s online reputation has the power to create or ruin it, and digital trust is more important than ever. Even an incorrect tweet or even one error made by your CEO could permanently damage your reputation. A key component of online reputation management is identifying those online risks and safeguarding your corporate brand against potential harm.
- Brand building and leadership will transform your business. The lines between leadership and the corporations they serve have been integrated leadership and brand will be inseparable. CEOs are now considered extensions of the company brand rather than just models of corporate principles. Business leaders have nowhere to run; accountability is expected, and true leadership is important. Company leadership is an extension of a corporate brand and your leader’s communication channels.
Sarah Woodhouse, Co-Owner and Director said: “We’re a business that isn’t afraid to tackle head-on our rapidly evolving industry. We are constantly testing and learning and in a feedback loop with clients.
“As corporate and b2b specialists with specific sector focuses, we bring a tremendous level of value to our clients in trade, tech, financial services, healthcare, property, education, and professional services PR.”
Book your free 30-minute consultation call with us and see how your business can grow.