Influencer marketing: how to avoid getting caught out with ads

Influencer marketing: how to avoid getting caught out with ads

Influencer marketing is a multi-billion pound industry that's…
The difference between ESG and sustainability and why PR teams need to get it right 

The difference between ESG and sustainability and why PR teams need to get it right 

The use of the terms ESG and business sustainability have become…
How to use public sentiment in PR and marketing

How to use public sentiment in PR and marketing

Public sentiment, AKA opinion mining, plays a crucial role in…
Leveraging narrative communication

Leveraging narrative communication

"Let me tell you a story..." That's a far more enticing opener…
Is SWOT analysis important in 2023?

Is SWOT analysis important in 2023?

SWOT analyses remain a valuable planning tool to assess a company's…