press release

Press release 101

Despite all the growth and change in the scope of the public…
ChatGPT: is it really the content panacea?

ChatGPT: is it really the content panacea?

The launch of OpenAi’s chatbot ChatGPT has caused waves across…
media coverage

Score media coverage: how to get journalists to write about you

Favourable media coverage can be a powerful asset for your business.…
how to create linkedin profile

LinkedIn profile tips: how to maximise your professional image

Since it was first launched in May 2003, LinkedIn has become…
marketing to gen z

Marketing to Gen Z: what you need to know

The economic power of Generation Z, researchers at Morgan Stanley…
PR campaigns

6 PR campaigns that changed the world

PR has existed for longer than most people realise. As early…
Share of voice

Sharing is caring: why you should care about your media share of voice

A share of voice analysis is one of the oldest tools in…

The role of PR in growth marketing

A growth marketer uses the entire marketing funnel to identify…
Cybersecurity Press Office

Cybersecurity PR: running a successful press office

Running a press office for cybersecurity companies is like nothing…
Instagram for Business

How to use Instagram for business

In 2010, Kevin Systrom and Mike Krieger founded the photo sharing…