Earned media and the PESO framework

In our last blog we took a wide angle look at the PESO framework;…

B2B social media trends on LinkedIn

Since lockdown began, we’ve seen the number of companies leveraging…
PR & social media industry trends

Our top PR & social media industry trends

A lot has changed since January, so we thought it was time to…

App launch PR – five things to consider

So you’ve nailed the first step in the journey of your app;…
PESO model

The PESO model and how it can help your business or client

What is the peso model? The term PESO model may not mean much…
How to get press coverage for your property development

How to get press coverage for your property development

With dwindling property pages in local media and huge competition…