Team AMBITIOUS donned its kit this season to help leagues4you encourage women (and men) around the country to get off the couch and onto the court.
Leagues4you, run by the formidable Charlotte Waugh and her team, is on a mission to bring people together through social sports for friendship, community and wellbeing. Over 4,000 men and women across the UK already play social sports with leagues4you.
AMBITIOUS was brought in to support the client’s regional growth plan, attract new players in new areas and raising awareness of the brand and its founder.
To get best value from the budget, AMBITIOUS worked alongside a network or regional co-ordinators at leagues4you, to identify target regions and PR priorities. Our team created a PR toolkit based around a number of ‘core’ stories and case studies, which were tailored and rolled out for each new region as it launched.
AMBITIOUS ran the media relations which resulted in over 20 pieces of media coverage within the first four months. Additional support for employee advocacy and stakeholder relations helped the leagues4you team to work those channels!
“We have all played netball at some point – some better than others! But it was a sport we could all identify with and appreciate as a basis for friendship and improving mental and fitness.”, says Lis Anderson, AMBITIOUS founder and director.
“So, we tackled this project with huge enthusiasm. It was a hands-on campaign working with regional and local press, seeking out opportunities for traditional coverage and new ways to amplify the message.
“It was a genuine team effort with great results!”
To find a league near you, visit www.leagues4you.co.uk