We always get a buzz when our work is recognised – especially when that recognition comes from those respected within your own industry. So, it’s fair to say that team AMBITIOUS is feeling rather pleased to be featured not once, but twice in one week on ‘The Drum Recommends’.
As the biggest marketing website in Europe, recommendations from The Drum are highly sought-after from PR and marketing agencies. As a winner of the Best Public Relations Agency in the Recommended Agency Register (RAR) Awards – now rebranded as The Drum Recommends – we are already listed as one of The Drum’s recommended agencies. So, we were thrilled to have our work highlighted and recognised on the site too.
The Drum explains: “In this series, we explore the finest work created by The Drum Recommended agencies. We will highlight top case studies to guide and inspire you in your journey to select a new agency relationship.”
How AMBITIOUS exceeded social and media targets for Dickies Workwear
In our first commendation, The Drum looks at how AMBITIOUS has built and managed media profiles for Dickies Workwear.
It explains that in the first year we focused on community management and engagement through a campaign-led approach on social media. We also started a brand ambassador scheme, identifying micro-influencers from the trades and getting them to trial Dickies Workwear via social.
When it came to media, we rebuilt the brand’s relationships with the sector media, delivering regular feature contributions plus thought leadership pieces and issuing newsworthy press releases – exceeding our targets for securing media coverage.
Year two was about building on these foundations, adding Instagram to the brand’s channels and growing the number of ambassadors. We continued to manage a high media profile for Dickies, plus advised on media buying and helped to further amplify the brand’s presence at trade events.
We have had some brilliant wins for the brand, such as negotiating and delivering support for DIY SOS, including the provision of Dickies clothing for the recent Grenfell Special. Campaigns included launching the ‘Be a Dickies Model’ campaign, resulting in over 60 applications from ‘real’ tradespeople across the country – some of whom have been selected to model Dickies clothing in recent advertising activity.
And we were instrumental in delivering a partnership with SkillBuild, including sponsorship of the National Final at WorldSkillsUK LIVE 2018 where Dickies provided clothing for contestants and judges.
How AMBITIOUS delivered quality content for HCA’s agile digital transformation project
Our second recommendation came for a content creation project for healthcare providers HCA. AMBITIOUS has significant experience in content creation, particularly online copywriting for clients operating in highly regulated sectors. So, these skills were put to good use during this project.
We worked closely with the Digital Services Unit and Scrum Master/Digital Content Lead, forming a dedicated copywriting team of six which included highly experienced medical and healthcare copywriters, an editor in charge and a project manager tasked with delivering the work on time and to budget.
The team worked with clinicians and HCA’s marketing, content and SEO teams to deliver over 200 pages of medical, healthcare website copy through GatherContent.
Delivering the best for our clients
We’re thrilled to see our own name in lights for two projects that we’re very proud to have delivered. As a PR agency, we’re highly committed in our day-to-day work of helping to raise our clients’ profiles – read about many other success stories here.