Titled ‘Mobilising A Grass Roots Approach to Marketing’, the training focused on reaching a hyper local audience.
The session started with an examination of core trends in social media including a particular focus on video, social advertising and the growth in popularity of instant messaging and chatbots.
The NHS Blood & Transplant team were keen to understand more about up and coming channels so AMBITIOUS explored newcomers such as Yik Yak and tools that target specific communities such as Chinese social channel, We Chat.
The training also focused on the pace of innovation happening on core social channels including Facebook, Twitter, Instagram and Snapchat.
We shared with the client international case studies from the non-profit and charity sector to inspire the team and provide examples of best practice.
The session also explored content in all of its forms including memes, gifs, text, graphics, videos, audio, and animation as well as the role of user and employee generated content.
The client was keen to understand what role traditional print media now plays in reaching people in micro communities. The various touch points consumers have with traditional media were studied including online versions of media titles and the social channels.
AMBITIOUS discussed the benefits of conducting a listening exercise to find online micro influencers including both individuals and groups. Top tips were provided on how to approach and build a good relationship with influencers.
The two-hour session was rounded off with a brainstorm where attendees were divided into two groups and challenged with a problem to solve. The end result was the makings of a cut through campaign that we hope to see rolled out over the next few months.
“ Ambitious were great to work with; they were organised, enthusiastic and fully understood our brief. Their knowledge and passion for social media shone throughout the planning and presentation itself to provide an original and valuable workshop which left the team full of creative ideas.” Ella Gibson – Donor Marketing Operations Assistant