Lost the plot? Storytelling for your business

The AMBITIOUS team were recently invited by Set Squared to host a workshop on storytelling for business for a audience of start-up businesses and entrepreneurs at The Engine Shed. 

As far as we’re concerned, successful PR activity isn’t accidental. It is always centred around a ‘good old story’ or the word of the moment ‘content’. And, is (nearly) always planned. 

During the workshop we covered off the seven basic story plot lines, how to develop a story and importantly how to tell it.  An edited copy of the slides are here.