STRATEGY & COUNSEL
Successful PR campaigns need focus, direction and goals. In a nutshell, a decent strategy. That’s what you’ll find at AMBITIOUS.
Driven by industry insight and commercial results we adopt an integrated communications approach to meet the specific needs of our clients. We get to know your business, your target audiences and your objectives then drill down to develop clear messaging, positioning and importantly your story. We then provide a tailored communications plan to make your business story engaging for your target audiences using PR, stakeholder engagement, social media, digital PR and direct communications tools.
Putting in place a good communications strategy helps businesses engage successfully with their customers, employees, investors and other stakeholder communities. Working with the AMBITIOUS team means that client projects and campaigns are always commercially focussed and outcomes work hard to impact the bottom line of your business, on time and within budget.
Clients also come to us for advice, insight or simply a different perspective. We’re happy to provide all levels of client counsel, from managing complex communications issues to acting as a sounding board when extra support is required.
Our PR Strategy and Client Counsel services include:
- Strategic Communications Advice and Client Counsel
- Industry Research & Analysis
- Messaging, Positioning, Narrative & Storytelling Workshops
- Perception Audits
- Strategic Communications Planning
- Content Planning
- Strategic Partnership Opportunities
- Executive & C-level communications support
Most clients start a PR programme with our messaging, positioning, narrative and storytelling workshop. Facilitated by the AMBITIOUS team, we spend half a day or more running our clients through an interactive workshop that covers strategic business goals, ambitions and results for your business, the competition, audiences, barriers to reach them, your proposition, your story, messages and narrative, tone for language and imagery, budgets and any limitations.
We then help clients articulate their unique attributes, developing on a tactical plan and a cross section of activities that connects them with their target businesses, influencers, investors and employees using their story. From a page, a paragraph, an article, an image or even 140 characters, we deliver high quality compelling content featuring inspiring themes and client stories.
Interested in how we can support your business with Strategy and Client Counsel or other media relations, stakeholder engagement or social media marketing services. Then take a look at our client success stories.
WHO WE’RE BEST FOR
FAST GROWTH & FUNDED
We enjoy helping ambitious businesses with their communications challenges and cover high growth sectors from tech to food to business services.
From first stage funding to driving market share and exit, we develop PR strategies that shape business stories and deliver robust content marketing campaigns to engage target audiences. Working with the likes of Women Outside the Box, Fundsurfer.com, neighbourly.com and HOUNDWORTHY we are never short of inspiration.
From alternative finance and legal practice to management consultancy and financial services we enjoy turning industry jargon and complex communications challenges into engaging messages and valuable content marketing that deliver real impact and results.
Our work for businesses like Inspira UK, Barcan+Kirby, Mowbray Woodwards, Tinderbox Working Capital and Fundsurfer.com includes strategy and positioning, content planning, social media marketing and stakeholder engagement.