STRATEGY & COUNSEL

Successful PR campaigns need focus, direction and goals. In a nutshell, a decent strategy. That’s what you’ll find at AMBITIOUS.

Driven by industry insight and commercial results we adopt an integrated communications approach to meet the specific needs of our clients. We get to know your business, your target audiences and your objectives then drill down to develop clear messaging, positioning and importantly your story. We then provide a tailored communications plan to make your business story engaging for your target audiences using PR, stakeholder engagement, social media, digital PR and direct communications tools.

Putting in place a good communications strategy helps businesses engage successfully with their customers, employees, investors and other stakeholder communities. Working with the AMBITIOUS team means that client projects and campaigns are always commercially focussed and outcomes work hard to impact the bottom line of your business, on time and within budget.

Clients also come to us for advice, insight or simply a different perspective. We’re happy to provide all levels of client counsel, from managing complex communications issues to acting as a sounding board when extra support is required.

Our PR Strategy and Client Counsel services include:

  • Strategic Communications Advice and Client Counsel
  • Industry Research & Analysis
  • Messaging, Positioning, Narrative & Storytelling Workshops
  • Perception Audits
  • Strategic Communications Planning
  • Content Planning
  • Strategic Partnership Opportunities
  • Executive & C-level communications support

Most clients start a PR programme with our messaging, positioning, narrative and storytelling workshop. Facilitated by the AMBITIOUS team, we spend half a day or more running our clients through an interactive workshop that covers strategic business goals, ambitions and results for your business, the competition, audiences, barriers to reach them, your proposition, your story, messages and narrative, tone for language and imagery, budgets and any limitations.

We then help clients articulate their unique attributes, developing on a tactical plan and a cross section of activities that connects them with their target businesses, influencers, investors and employees using their story. From a page, a paragraph, an article, an image or even 140 characters, we deliver high quality compelling content featuring inspiring themes and client stories.

Interested in how we can support your business with Strategy and Client Counsel or other media relations, stakeholder engagement or social media marketing services. Then take a look at our client success stories.

 

 

WHO WE’RE BEST FOR

FAST GROWTH & FUNDED

We enjoy helping ambitious businesses with their communications challenges and cover high growth sectors from tech to food to business services.

From first stage funding to driving market share and exit, we develop PR strategies that shape business stories and deliver robust content marketing campaigns to engage target audiences. Working with the likes of Women Outside the Box, Fundsurfer.com, neighbourly.com and HOUNDWORTHY we are never short of inspiration.

FAMILY BUSINESS

With family businesses making up 80-90% of all enterprises in the world, it’s fair to say they are the lifeblood of the global economy.

We work with family businesses large and small, from first generation to fifth generation, including Clarks, Williams Automobiles, BrunelPrint and Kingfisher; supporting them with the unique challenges they face.

We are appointed advisers to Families in Business, a national enterprise which includes Timpson, Hobbs House Bakery and Grafton International amongst their lead ambassadors.

CREATIVE DIGITAL & TECH

The ‘createch’ sector is transforming business on a global scale and our hometown of Bristol is a city amongst those leading the way.

Our work for clients such as Bristol Media, Digitech Studio School, The SetSquared Partnership, meals.co.uk, e3, neighbourly.com, Kinnier Dufort, The Agency Works and Synergy Creative gives us an in-depth knowledge of this marketplace. We have the know-how to reach and engage industry influencers and key decision makers.

PROFESSIONAL SERVICES

From alternative finance and legal practice to management consultancy and financial services we enjoy turning industry jargon and complex communications challenges into engaging messages and valuable content marketing that deliver real impact and results.

Our work for businesses like Inspira UK, Barcan+Kirby, Mowbray Woodwards, Tinderbox Working Capital and Fundsurfer.com includes strategy and positioning, content planning, social media marketing and stakeholder engagement.

SMES

SMEs come in all shapes and sizes and that’s why we tailor our PR services to suit a range of needs and budgets – from ongoing campaigns, one-off projects and wordpress websites to acting as an interim marketing communications department.

We create integrated marketing communications campaigns for SMEs, identifying the right PR communications tools for each client or project, including media relations, social media marketing, Personal Brand PR, and stakeholder engagement. We make your messages and stories get to the people that matter.

CORPORATES

We have comprehensive experience of large national and international businesses, from PLCs to privately owned. We advise on corporate communications strategy and provide a raft of support from stakeholder engagement to external media relations and social media marketing.

We also work with C-level individuals to provide strategic counsel as well as hands-on personal brand PR support including presentations, speech writing, copywriting for internal and external audiences and by-lined thought leadership articles for company blogs and the media. We also offer crisis management and press office support services.