AMBITIOUS worked with The Agency Works to refine messages and positioning for the new brand, create a content strategy, campaign ideas, stakeholder engagement opportunities and a content marketing plan of action.
This included the creation of Agency Food: a campaign platform that produced a quarterly barometer that sought and shared valuable insight from 100 creative agency heads. Trends, concerns and challenges faced by agency heads were identified as part of the research and this helped The Agency Works respond with a summary report offering tips, advice and solutions to real problems being experienced.
Guest influencers such as The Drum Network were also invited to contribute to the Agency Food report and a shorter version, called Agency Food Bite Sized, was specially created for Bristol Media and offered as a download for members.
In addition to the quarterly Agency Food report, a LinkedIn forum (called Agency Food) was established using insight from the barometer offering insight, tips, advice for its members.
Using the barometer to feed the content marketing plan, regular webinars and a series of blogs and thought leadership articles from The Agency Works founder Jason Neale have been created that offer agency heads useful tips, advice and observations on managing and growing profitable agencies.