“ AMBITIOUS were great to work with; they were organised, enthusiastic and fully understood our brief. Their knowledge and passion for social media shone throughout the planning and presentation itself to provide an original and valuable workshop which left the team full of creative ideas.”

Ella Gibson – Donor Marketing Operations

NHS BLOOD & TRANSPLANT TEAM

Social media marketing

Client

About NHS Blood & Transplant 

NHS Blood and Transplant (NHSBT) is a Special Health Authority, dedicated to saving and improving lives through the wide range of services we provide to the NHS.

Their ambition is to be the best organisation of its type in the world. They helped transform more than 3,100 lives in the last 12 months as a result of the hard work and dedication of staff in hospitals and communities across the country.

Reaching target audiences – potential donors – is critical to their success and the marketing communications team is always looking at ways to develop their communications effort.

http://www.nhsbt.nhs.uk and https://www.blood.co.uk

The challenge

The NHS Blood & Transplant team were keen to understand more about social media channels with a view to using these to target potential donors, especially hard to reach communities. AMBITIOUS was asked to prepare and deliver a training workshop to inspire the team.

This included getting a better understanding of up and coming social channels, so AMBITIOUS explored newcomers such as Yik Yak and tools that target specific communities such as Chinese social channel, We Chat.

The NHS Blood & Transplant team were also keen to understand what role print media now plays in reaching people in micro communities and the various touch points consumers have with media including online versions of media titles and the social channels.

The solution

Titled ‘Mobilising A Grass Roots Approach to Marketing’, AMBITIOUS created a training session in a workshop format that focused on reaching a hyper local audience.

The workshop started with an examination of core trends in social media including a particular focus on video, social advertising and the growth in popularity of instant messaging and chatbots and also focused on the pace of innovation happening on core social channels including Facebook, Twitter, Instagram and Snapchat.

AMBITIOUS shared with the client international case studies from the non-profit and charity sector to inspire the team and provide examples of best practice. The workshop also explored content in all of its forms including memes, gifs, text, graphics, videos, audio, and animation as well as the role of user and employee generated content.

The benefits of conducting a listening exercise to find online micro influencers including both individuals and groups showcased how social media can be used for insight and top tips were provided on how to approach and build a good relationship with influencers.

The two-hour session was rounded off with a brainstorm where attendees were divided into two groups and challenged with a problem to solve.

The results

Feedback from the NHS Blood & Transplant was 100% positive with the AMBITIOUS being praised for adding value and leaving the team feeling inspired and full of creative ideas.