MEDIA & BLOGGER RELATIONS
Media relations and blogger relations play a key role in most PR campaigns, so it’s essential to get it right. Done well it’s a powerful addition to the communications mix driving awareness, influencing audiences and creating a call to action.
The AMBITIOUS approach to media and blogger relations is simple – understand the story we are telling and make it matter to bloggers, journalists and ultimately their readers and viewers.
Mutual respect and a team track record of delivering topical, high quality content helps us to maintain trusted relationships with the media. We ‘get’ what they need, value their advocacy and always deliver well-produced material on time that supports the demands of their publication or programme.
Media relations focuses very much on the relationship between a business or organisation and the media, enabling your business story to be shared through media platforms via journalists and bloggers rather than direct. It’s the third-party endorsement that delivers valuable credibility to a business, brand, CEO, product or service and why especially online media coverage heavily supports SEO.
Our Media Relations and Blogger Relations Services include:
- Developing your story and news angle
- Drafting press releases
- Drafting bylined articles
- Drafting topical comments
- Case study placement and feature opportunity tracking
- Pitching into journalists and bloggers
- Media events – briefings, roundtables, launches
- Media outreach, news optimisation and response to topical news
- Photography and multimedia press assets
- Proactive media outreach and rapid response to breaking news
WHO WE’RE BEST FOR
FAST GROWTH & FUNDED
We enjoy helping ambitious businesses with their communications challenges and cover high growth sectors from tech to food to business services.
From first stage funding to driving market share and exit, we develop PR strategies that shape business stories and deliver robust content marketing campaigns to engage target audiences. Working with the likes of Women Outside the Box, Fundsurfer.com, neighbourly.com and HOUNDWORTHY we are never short of inspiration.
From alternative finance and legal practice to management consultancy and financial services we enjoy turning industry jargon and complex communications challenges into engaging messages and valuable content marketing that deliver real impact and results.
Our work for businesses like Inspira UK, Barcan+Kirby, Mowbray Woodwards, Tinderbox Working Capital and Fundsurfer.com includes strategy and positioning, content planning, social media marketing and stakeholder engagement.