MEDIA & BLOGGER RELATIONS

Media relations and blogger relations play a key role in most PR campaigns, so it’s essential to get it right. Done well it’s a powerful addition to the communications mix driving awareness, influencing audiences and creating a call to action.

The AMBITIOUS approach to media and blogger relations is simple – understand the story we are telling and make it matter to bloggers, journalists and ultimately their readers and viewers.

Mutual respect and a team track record of delivering topical, high quality content helps us to maintain trusted relationships with the media. We ‘get’ what they need, value their advocacy and always deliver well-produced material on time that supports the demands of their publication or programme.

Media relations focuses very much on the relationship between a business or organisation and the media, enabling your business story to be shared through media platforms via journalists and bloggers rather than direct. It’s the third-party endorsement that delivers valuable credibility to a business, brand, CEO, product or service and why especially online media coverage heavily supports SEO.

Our Media Relations and Blogger Relations Services include:

  • Developing your story and news angle
  • Drafting press releases
  • Drafting bylined articles
  • Drafting topical comments
  • Case study placement and feature opportunity tracking
  • Pitching into journalists and bloggers
  • Media events – briefings, roundtables, launches
  • Media outreach, news optimisation and response to topical news
  • Photography and multimedia press assets
  • Proactive media outreach and rapid response to breaking news

WHO WE’RE BEST FOR

FAST GROWTH & FUNDED

We enjoy helping ambitious businesses with their communications challenges and cover high growth sectors from tech to food to business services.

From first stage funding to driving market share and exit, we develop PR strategies that shape business stories and deliver robust content marketing campaigns to engage target audiences. Working with the likes of Women Outside the Box, Fundsurfer.com, neighbourly.com and HOUNDWORTHY we are never short of inspiration.

FAMILY BUSINESS

With family businesses making up 80-90% of all enterprises in the world, it’s fair to say they are the lifeblood of the global economy.

We work with family businesses large and small, from first generation to fifth generation, including Clarks, Williams Automobiles, BrunelPrint and Kingfisher; supporting them with the unique challenges they face.

We are appointed advisers to Families in Business, a national enterprise which includes Timpson, Hobbs House Bakery and Grafton International amongst their lead ambassadors.

CREATIVE DIGITAL & TECH

The ‘createch’ sector is transforming business on a global scale and our hometown of Bristol is a city amongst those leading the way.

Our work for clients such as Bristol Media, Digitech Studio School, The SetSquared Partnership, meals.co.uk, e3, neighbourly.com, Kinnier Dufort, The Agency Works and Synergy Creative gives us an in-depth knowledge of this marketplace. We have the know-how to reach and engage industry influencers and key decision makers.

PROFESSIONAL SERVICES

From alternative finance and legal practice to management consultancy and financial services we enjoy turning industry jargon and complex communications challenges into engaging messages and valuable content marketing that deliver real impact and results.

Our work for businesses like Inspira UK, Barcan+Kirby, Mowbray Woodwards, Tinderbox Working Capital and Fundsurfer.com includes strategy and positioning, content planning, social media marketing and stakeholder engagement.

SMES

SMEs come in all shapes and sizes and that’s why we tailor our PR services to suit a range of needs and budgets – from ongoing campaigns, one-off projects and wordpress websites to acting as an interim marketing communications department.

We create integrated marketing communications campaigns for SMEs, identifying the right PR communications tools for each client or project, including media relations, social media marketing, Personal Brand PR, and stakeholder engagement. We make your messages and stories get to the people that matter.

CORPORATES

We have comprehensive experience of large national and international businesses, from PLCs to privately owned. We advise on corporate communications strategy and provide a raft of support from stakeholder engagement to external media relations and social media marketing.

We also work with C-level individuals to provide strategic counsel as well as hands-on personal brand PR support including presentations, speech writing, copywriting for internal and external audiences and by-lined thought leadership articles for company blogs and the media. We also offer crisis management and press office support services.