CONTENT MARKETING

Successful PR has always been about creating, building and promoting compelling content to engage audiences. Search engines’ favour original, high quality material so the role of PR professionals in this process has never been more important.

Content marketing is essentially about creating helpful, relevant and informative communication that your audiences find valuable. It’s this highly targeted approach to communications that affects how audiences read, think and importantly, react and respond.

At AMBITIOUS creating quality content is at the heart of what we do. We deliver cross channel support; making sure clients get the most from the content we produce for them online, offline and everywhere in between.

From powerful words or inspiring visuals, our Content Marketing services include both editorial and creative support:

  • Editorial: we have extensive experience in writing business blogs, articles, opinion pieces, thought leadership, case studies, white papers, industry reports and business guides that deliver across online and offline channels
  • Creative: visually engaging content makes a great idea work even harder. We collaborate with a number of creative partners to bring our ideas to life and deliver creative direction, graphic design, video production and compelling imagery

Looking for help with producing quality content? Here’s what we’ve been up to recently with our client success stories.

WHO WE’RE BEST FOR

FAST GROWTH & FUNDED

We enjoy helping ambitious businesses with their communications challenges and cover high growth sectors from tech to food to business services.

From first stage funding to driving market share and exit, we develop PR strategies that shape business stories and deliver robust content marketing campaigns to engage target audiences. Working with the likes of Women Outside the Box, Fundsurfer.com, neighbourly.com and HOUNDWORTHY we are never short of inspiration.

FAMILY BUSINESS

With family businesses making up 80-90% of all enterprises in the world, it’s fair to say they are the lifeblood of the global economy.

We work with family businesses large and small, from first generation to fifth generation, including Clarks, Williams Automobiles, BrunelPrint and Kingfisher; supporting them with the unique challenges they face.

We are appointed advisers to Families in Business, a national enterprise which includes Timpson, Hobbs House Bakery and Grafton International amongst their lead ambassadors.

CREATIVE DIGITAL & TECH

The ‘createch’ sector is transforming business on a global scale and our hometown of Bristol is a city amongst those leading the way.

Our work for clients such as Bristol Media, Digitech Studio School, The SetSquared Partnership, meals.co.uk, e3, neighbourly.com, Kinnier Dufort, The Agency Works and Synergy Creative gives us an in-depth knowledge of this marketplace. We have the know-how to reach and engage industry influencers and key decision makers.

PROFESSIONAL SERVICES

From alternative finance and legal practice to management consultancy and financial services we enjoy turning industry jargon and complex communications challenges into engaging messages and valuable content marketing that deliver real impact and results.

Our work for businesses like Inspira UK, Barcan+Kirby, Mowbray Woodwards, Tinderbox Working Capital and Fundsurfer.com includes strategy and positioning, content planning, social media marketing and stakeholder engagement.

SMES

SMEs come in all shapes and sizes and that’s why we tailor our PR services to suit a range of needs and budgets – from ongoing campaigns, one-off projects and wordpress websites to acting as an interim marketing communications department.

We create integrated marketing communications campaigns for SMEs, identifying the right PR communications tools for each client or project, including media relations, social media marketing, Personal Brand PR, and stakeholder engagement. We make your messages and stories get to the people that matter.

CORPORATES

We have comprehensive experience of large national and international businesses, from PLCs to privately owned. We advise on corporate communications strategy and provide a raft of support from stakeholder engagement to external media relations and social media marketing.

We also work with C-level individuals to provide strategic counsel as well as hands-on personal brand PR support including presentations, speech writing, copywriting for internal and external audiences and by-lined thought leadership articles for company blogs and the media. We also offer crisis management and press office support services.