TOP TAKEAWAYS FROM OUR VISIT TO VISION 2017

TOP TAKEAWAYS FROM OUR VISIT TO VISION 2017

Now in its sixth year, Vision brings over 300 creative business professionals from the worlds of advertising, digital marketing, design, publishing, PR, TV and VR under one roof.

Organised by Bristol Media the focus for delegates is to experience a day packed with ideas and the chance to connect with like minds. This year didn’t disappoint.

We headed to the Anson Rooms at Bristol University and hit the main challenge of the day … deciding on which speakers to see. There’s always plenty of choice. So in case you didn’t get chance to attend this year, here’s our top outtakes from what was a really worthwhile day:

Our favourite speakers:

Tarek Nseir, Co President of BIMA and founding partner at TH_NK, an independent digital transformation agency based in London and Newcastle. A review of the agency acquisition landscape over the past 10 years and a message that to survive agencies need to fiercely collaborate. We couldn’t agree more!

Jim Sutherland, Studio Sutherl& and his down to earth perspective on design. Some beautiful work. Our particular favourite was his project to mark the centenary of Agatha Christie first crime novel and 40th anniversary of her death with a set of special issue stamps. To see the full set visit his site here. 

Blair Enns is a man on a mission. And his mission is to change the way creative services are bought and sold the world over. He’s got a point. His Win without Pitching mantra (and best selling book) outlines sage advice on a range of business rules. From sticking to one-page proposals to avoiding the beauty parade pitching process. Yes please to his Blairtopia vision.

Tracey Follows, an award-winning futurist and founder of Futuremade, talked digital disruption and the ethical dilemmas that presents including the choices we need to make. From the age of automation to AI, Tracey’s talk was beyond thought provoking and showcased the current and future behaviours around the return to ethics.

Diversity, VR, AI, storytelling, content, social and transformational thinking also appeared on the 18-strong speaker line up.

Walking away from Vision certainly raises more questions than answers but in the ever-changing landscape that we live, work and play in that only has to be a good thing.

Thanks Bristol Media. Good job!

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