FESTIVE MEDIA RELATIONS FOR SEND A COW

Putting our media relations services into action … Christmas would not be Christmas if a few festive knits didn’t feature as part of the annual celebrations … And AMBITIOUS has been down on the farm helping the team at UK charity Send A Cow get across their Christmas message with the help of Paddy the pigmi goat, Clover the Cow, Sage & Onion the chickens from St James City Farm and Bristol-based knitter Elise Hurcombe.

In a bid to encourage people to move away from traditional gifts this festive period and instead purchase a gift which can make a tangible difference to the lives of some Africa’s poorest people, a farm full of festive knits was created. The team dressed, filmed and photographed the stars of the show, with the launch creating media buzz with national press.

The animals’ jumpers were hand knitted by knitwear designer Elise Hurcombe. She used over fifty balls of wool to create the jumpers and describes this as one of her most unusual commissions! “I have never made a jumper for a goat before! Fitting the jumpers was quite something, the goat is very cheeky but seemed to enjoy the limelight!”

Charity focus this month: the project

UK charity Send a Cow is encouraging people to move away from traditional gifts this festive period and instead purchase a gift which can make a tangible difference to the lives of some Africa’s poorest people. The charity has over thirty virtual gifts to choose from, including goats (£33), calves (£55) and chickens (£8).

This year, Send a Cow is aiming to sell 20,000 gifts, sold through its Christmas catalogue, which can be used across their projects in seven African countries.

Jessica Kabuiso from Uganda is one of the farmers that works with Send a Cow. She was unable to provide enough food or send her children to school and described her life as ‘miserable’. The cow she was given changed her life and the money she made from selling the milk gave her family a future.  ‘‘First I used my money to send the children to school. Then I saved. Then I bought solar power. This has made a huge difference” says Jessica.

For the video story, click onto the Mirror Online http://www.mirror.co.uk/news/world-news/cute-goats-cows-chickens-don-9410717

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